Tourism Promotions Board Philippines Partners with TripZilla to Lead Strategic Digital Campaign Across Asia and Key Global Markets

 

The Tourism Promotions Board Philippines (TPB) has partnered with TripZilla to lead a multi-market digital campaign across Asia and key global regions, leveraging TripZilla’s 20 million-strong monthly reach to strengthen the Philippines’ visibility across search, AI and social platforms.

The Tourism Promotions Board (TPB) Philippines has partnered with TripZilla, one of Southeast Asia’s leading digital travel media platforms reaching over 20 million travellers monthly, as its strategic digital media collaborator to spearhead a campaign designed to elevate the Philippines’ presence across Asia and key global travel markets. The initiative reinforces the Philippines’ ambition to strengthen its appeal within high-growth outbound regions.

The partnership reflects a strategic commitment to digitally led, market-responsive destination marketing at a time when travel decisions are shaped simultaneously by search engines, AI tools and social platforms.

Built for the Way Travel Is Discovered Today

Travel discovery no longer follows a single path. It unfolds across AI assistants, search results, short-form video feeds and region-specific social platforms – often within the same decision journey.

TripZilla’s regional ecosystem operates within this evolving discovery landscape.

Rather than relying on a single content format, the campaign deploys a coordinated mix of search-led editorial features, mobile-first short-form video and platform-native social storytelling to ensure the Philippines remains visible across every major discovery touchpoint.

Each format serves a clear role: capturing early-stage inspiration, supporting active trip research and sustaining destination consideration throughout the traveller journey.

Commenting on the partnership, Winnie Tan, CEO of TripZilla, said: “Sustainable tourism growth today depends on how effectively destinations align their narratives with real traveller intent across markets and platforms. Visibility alone is no longer enough - relevance and precision drive competitive advantage. Through our partnership with TPB Philippines, we are delivering coordinated, multi-market activation powered by audience intelligence to strengthen the Philippines’ standing across key regional and global audiences.”

Market-Led Execution Across Regions

Beyond distribution strategy, the campaign is shaped by market intelligence.

TripZilla’s regional editorial teams adapt narratives to reflect local travel priorities, search behaviour and content consumption patterns unique to each audience. Rather than replicating a single storyline globally, the Philippines is positioned through perspectives that resonate authentically within each region.

This approach ensures the destination is not only visible – but contextually relevant within each target market.

A refreshed Destination Spotlight hub on TripZilla’s platform anchors the initiative, providing travellers with a streamlined gateway to curated stories, itineraries and partner offerings within one cohesive planning experience.

Reinforcing the Philippines’ Global Appeal

Through authoritative storytelling and coordinated regional distribution, the campaign highlights the Philippines as:

- A multi-island destination offering both iconic landmarks and lesser-known experiences

- A culturally rich archipelago defined by authenticity and hospitality

- A compelling choice for diverse traveller segments worldwide

The initiative underscores TPB Philippines’ continued investment in search optimisation, social-first storytelling and cross-platform reach as essential drivers of global tourism competitiveness.

TripZilla: A Regional Leader in Digital Travel Influence

TripZilla reaches over 20 million travellers monthly across some of Asia’s fastest-growing outbound markets, including Southeast Asia and India. For more than a decade and a half, the platform has worked with national tourism organisations, airlines and global travel brands to shape how destinations are discovered, evaluated and chosen.

With multilingual editorial capabilities and a content ecosystem built for the “Search Everywhere” era, TripZilla connects destinations with high-intent travellers through platform-native storytelling and strategic regional distribution.

The collaboration with TPB Philippines reinforces TripZilla’s role as a trusted strategic partner for destinations seeking sustained visibility and competitive digital positioning across Asia and beyond.

About TripZilla

For over 16 years, TripZilla has been one of Southeast Asia’s leading online travel media platforms, partnering with prominent National Tourism Organisations and some of the region’s largest travel brands. Reaching over 20 million travellers monthly, TripZilla delivers integrated, cross-platform storytelling that inspires travel and influences travel decisions at scale.

For more information, visit www.tripzilla.com.

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OnGo Smart Advertising Joins 15th Open Office Circuit Play Hosted by Dentsu Philippines

 

 OnGo Smart Advertising participated in Dentsu Philippines’ 15th Open Office Circuit Play, showcasing its in-car tablet and OOH media solutions.

OnGo Smart Advertising proudly participated in the 15th Open Office Circuit Play hosted by Dentsu Philippines, an industry event that brought together media partners, agencies, and marketing leaders to foster stronger collaboration across the advertising landscape.

As an invited out-of-home (OOH) media supplier, OnGo showcased its growing portfolio of innovative advertising solutions, with particular emphasis on its in-car tablet advertising platform. Exhibiting alongside fellow media partners Outcomm and Summit Media, the company engaged in meaningful conversations with agency teams and brand representatives, highlighting fresh opportunities in data-driven and location-based media strategies.

Representing the organization, CEO Jeff Alias, together with the Accounts Team, reaffirmed OnGo’s commitment to building long-term partnerships and delivering impactful, results driven media solutions that respond to the evolving needs of advertisers.

OnGo Smart Advertising extends its congratulations to Dentsu Philippines for mounting a successful and well-executed event and looks forward to continued collaboration that will help shape the future of OOH advertising.

About OnGo Smart Advertising Inc.

OnGo Smart Advertising harnesses the impact of both traditional and digital outdoor media to engage audiences—delivering authentic impressions while maintaining cost efficiency for clients. Officially launched in March 2019, OnGo now partners with over 1,000 rideshare vehicles across Metro Manila and neighboring provinces.

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Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program

 

Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a donation drive, a vaccination drive, story-sharing sessions, and a community lunch at Second Chance Aspin Shelter Philippines Incorporated (SECASPI)

Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program

Putting compassion into action, Maxime Pet Food recently mobilized its “Hope Fur-Real” shelter outreach, providing quality nutrition and care for over 100 rescued dogs and cats of the Second Chance Aspin Shelter Philippines Incorporated (SECASPI) in  Calamba, Laguna.

Organized in partnership with the University of the Philippines’ Venerable Lady Veterinarians (UPVLV), Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a half-day activity that included the distribution of pet food supplies, a vaccination drive, story-sharing sessions, and a community lunch with SECASPI on January 24, 2026.

"Events like this outreach program reflect Maxime’s advocacy for responsible pet ownership and compassion for animals," said Leonido Torres, Jr., Channel Development Specialist for Maxime, adding, "We're creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues. It ties up with Maxime's commitment to providing fur-babies with real meat and fish, with no artificial colors or preservatives, which is part of our broader thrust toward real, honest nutrition."

Championing quality nutrition, Maxime donated 15 sacks of dog and puppy food and 21 sacks of cat and kitten food. Maxime also provided brand new bowls and toys. Beyond material support, Maxime’s veterinary partners administered complete anti-rabies, 5-in-1, and 4-in-1 vaccines to 113 rescued stray dogs and cats.

"More than the donations, toys, vaccines, and services that our partners provided, this program is really about giving hope and showing kindness to animals," said Bea Hermano, Product Marketing for Maxime, adding, "You look at these cats and dogs here at SECASPI, and we know that they, too, deserve to be loved. That's what Maxime stands for, and that's the message that everyone here—our volunteers and partners—hope to spread."

SECASPI echoes this sentiment and underscores how compassion makes a real difference in their community, especially in the lives of their rescues. “Seeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,” said Cherry Licup, Overall Operations for SECASPI, adding, “We can't thank the team enough for choosing SECASPI; their generosity gives our animals more than just supplies—it gives them a healthier, happier future while they wait for their forever homes.”

By joining forces with compassionate partners like SECASPI, Maxime empowers pet parents and welfare advocates to #LiveTheBestLifeTogether, ensuring that every wag and purr is met with a lifetime of care. This is our promise of #MaximeHopeFurReal.

About Maxime

Maxime is the premium pet food brand of Aboitiz Foods. Leveraging decades of expertise in animal nutrition, Maxime offers a range of scientifically formulated dog and cat food made with real meat, essential vitamins, and no artificial colors. Maxime is dedicated to providing pet parents with high-quality, honest nutrition that supports the long-term health and vigor of their furry companions, empowering owners and pets to Live the Best Life Together.

For more information, visit @MaximePhilippines on Facebook / @Maxime.ph on Instagram.

CAPTIONS: 

1. Maxime is more than a pet food brand — it bridges the bonds between pets and fur parents, so they can #LiveTheBestLifeTogether.

2. Beyond feeding our pets, Maxime also endeavors to deliver quality nutrition to cats and dogs who need it the most.Through advocating for animal compassion and mobilizing community outreach programs, it gives Hope Fur-Real!

 

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Aileen Santiago Cast as Lead in “The Moments After,” Newest NDM Original Directed by Carlo Alvarez

 

Manila, Philippines — Rising Pinay actress and fashion model Aileen Santiago has officially been cast as the lead in The Moments After, the newest episode feature under the #NDMOriginal banner. The emotionally charged film is part of the much-anticipated Random Pieces series, written and directed by award-winning filmmaker Carlo Alvarez, and will stream exclusively on global premium platform NDMplus.

Known for her striking screen presence and growing influence in the entertainment industry, Santiago takes on one of her most demanding roles to date. In The Moments After, she portrays a woman at the heart of a crumbling marriage — a story that explores the fragile spaces between love, silence, and pride.

The episode follows a troubled architect fighting to salvage his deteriorating relationship as emotional distance and unspoken wounds threaten to permanently divide him from the woman he still loves. As communication breaks down and tensions rise, the narrative dives deep into the painful realities couples face when affection is overshadowed by ego and unresolved hurt.

At the center of this storm is Santiago’s character — a portrayal that promises raw vulnerability, layered emotion, and gripping intensity. Industry insiders describe the performance as a defining moment in her career, showcasing a depth and maturity audiences have yet to see.

Director Carlo Alvarez, celebrated for his nuanced storytelling and emotionally resonant films, brings his signature cinematic style to the project. With The Moments After, Alvarez continues his exploration of human connection — not just the beauty of love, but the consequences that unfold when it begins to fracture.

“This episode is about what happens after the damage is done,” a production insider shared. “It’s about the silence between ‘I love you’ and ‘goodbye.’ It’s honest, intimate, and uncomfortably real.”

Random Pieces has gained attention for its character-driven narratives and poignant themes, and this latest installment is expected to elevate the anthology series further. By blending compelling performances with emotionally grounded storytelling, the production aims to resonate with viewers navigating their own experiences of love, loss, and reconciliation.

Streaming exclusively on NDMplus, The Moments After is positioned to captivate a global audience seeking meaningful, thought-provoking content. The platform continues to expand its roster of original programming, spotlighting emerging talents and visionary filmmakers from the Philippines and beyond.

With anticipation building around the cast reveal, fans and industry observers alike are eager to witness Santiago’s transformation in this powerful new role. The project marks a significant milestone in her career, reinforcing her status as one of the most promising actresses of her generation.

The Moments After will premiere soon, exclusively on NDMplus.

For updates and streaming access, visit www.ndmplus.com

About Kwento Co

Kwento Co is a diverse and dynamic media and information literacy website. We are a team of accomplished content creators, artists, influencers, and young entrepreneurs passionate about helping micro and macro-sized businesses market their services through effective digital marketing strategies tailored to their brands.

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Connektive Launches an Integrated Creative Platform for Philippine Brands

Connektive empowers Philippine brands through integrated creative production, digital marketing, and event solutions — delivering consistent branding, strategic execution, and measurable growth.

Connektive was established to address a persistent challenge faced by growing brands: fragmented creative efforts, inconsistent messaging, and missed opportunities to build meaningful audience relationships. Built on a strategy-first foundation, the company unifies creative execution and marketing direction to ensure campaigns are cohesive, intentional, and performance-driven.

Rather than operating across disconnected channels, Connektive integrates multimedia production, digital strategy, advertising, publication media, and event execution into one streamlined system. This structure enables businesses to move efficiently from concept development to full-scale implementation with clarity, consistency, and measurable impact.

“Brands often know what they want to communicate — but execution ultimately determines results,” the Connektive team shared. “Our objective is to bridge the gap between vision and impact by aligning creative direction with strategic marketing and data-informed decision-making.”

Connektive’s framework operates through three strategic pillars: Connect, Create, and Captivate.

Through Connect, brands are positioned effectively to reach the right audience with clarity and purpose. Through Create, high-quality visual and digital assets are developed to establish credibility and strengthen identity. Through Captivate, campaigns are optimized to sustain engagement and deliver long-term brand growth.

By consolidating these pillars into a cohesive creative ecosystem, Connektive provides Philippine businesses with an integrated approach that strengthens visibility, enhances brand trust, and drives measurable performance.

With its expanding capabilities — including multimedia production, digital marketing, broadcast partnerships, out-of-home advertising, and its ISSN-registered publication platform — Connektive continues to elevate brands across the Philippines, reinforcing its position as a results-driven creative and marketing platform in an increasingly competitive landscape.

About Southeast Asia Business Excellence Awards

Connektive, recognized at the Southeast Asia Business Excellence Awards, is a full-service creative and digital marketing platform empowering Philippine brands to scale with clarity, consistency, and impact. Through the integration of creative production, strategic marketing, and digital innovation, Connektive delivers measurable growth and seamless brand experiences.

This Press Release has also been published on VRITIMES.

BookingAssist Launches in the Philippines to Help Salons, Clinics, and Home Services Turn Messages into Bookings and Sales

 

 BookingAssist has launched in the Philippines, offering an AI-powered platform that turns customer chat messages into confirmed appointments and sales. As more transactions begin in chat, businesses must respond instantly or risk losing customers.

“Customers expect fast replies. If confirmation takes hours, they book elsewhere,” said Minrie Macapugay, Operations Lead at BookingAssist. Built for salons, clinics, and home service providers, the platform combines an AI receptionist, automated bookings, integrated sales, and analytics in one system. BookingAssist is now available across the Philippines and Southeast Asia at bookingassist.co.

BookingAssist today announced its launch in the Philippines, helping service businesses convert customer messages into confirmed appointments and purchases through a single platform.

The launch comes as customer journeys shift to chat-first interactions. DataReportal reports that ads on Meta’s Messenger reached 61.8 million users in the Philippines in early 2025, equivalent to 63.4% of the local internet user base, highlighting how often customer conversations start in chat. DataReportal also estimates there were 97.5 million internet users in the Philippines at the start of 2025 (83.8% penetration), reinforcing that digital booking is now a mass-market expectation.​

For many operators, the bottleneck is not getting inquiries. It is confirming them fast enough before customers move on.

“Philippine customers message quickly and expect fast replies,” said Minrie Macapugay, Operations Lead at BookingAssist. “If confirmation takes hours, they move on. BookingAssist helps businesses confirm appointments directly from chat, so customers do not book elsewhere.”

BookingAssist is built for service operators where speed and responsiveness directly impact revenue, such as salons managing peak-hour demand, clinics coordinating patient intake, and home service teams scheduling jobs on the move. It combines booking, sales, and reporting in one place.

- Dashboard and analytics: Track inquiry volume, conversion to bookings, and operational performance from a single dashboard.

- Bookings plus product sales: Sell products alongside appointments (for example packages, add-ons, retail items) in the same system.

- AI receptionist: Guide customers through onboarding and booking via WhatsApp, Facebook, and Instagram, reducing delays between initial inquiry and confirmation.

BookingAssist is now available in the Philippines and serves businesses across Southeast Asia. To request a demo, visit bookingassist.co.

About BookingAssistBookingAssist is an all-in-one automated booking and business management platform. It includes built-in AI receptionist capabilities and data analytics.

Media Contact sales@bookingassist.co

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About StackMotion.AI LTD

About BookingAssist BookingAssist is an all-in-one automated booking and business management platform. It includes built-in AI receptionist capabilities and data analytics.

Xpress EV Taxi Launches at PITX, Strengthening Passenger Safety at the Country’s Largest Transport Hub

 MANILA, Philippines — As passenger traffic continues to rise at the Parañaque Integrated Terminal Exchange (PITX), mobility platform Xpress Super App has officially deployed its Xpress EV Taxi fleet within the terminal — introducing a structured, safety-first taxi system powered entirely by electric vehicles.

Located at the Terminal 3 entrance, the Xpress EV Taxi pick-up point operates 24 hours daily, offering passengers a regulated, app-booked alternative to traditional street-hail systems.

According to data from the Metropolitan Manila Development Authority (MMDA), road safety incidents in Metro Manila remain a key public concern, particularly in high-density transport corridors. With PITX serving thousands of provincial and city-bound commuters daily, ensuring verified drivers and traceable bookings has become increasingly critical.

Xpress EV Taxi addresses this gap by deploying:

Full-time, salaried drivers

Government-mandated benefits

Digitally recorded trips via the Xpress app

24/7 availability

Electric vehicles reducing noise and emissions inside the terminal

Unlike informal pick-up systems, all Xpress bookings are routed through the app, creating trip visibility, fare transparency, and route traceability for passengers.

“This is about structured mobility inside critical infrastructure,” said the partnership manager representative of Xpress Super App. “When passengers arrive at PITX — often late at night or carrying luggage — safety, predictability, and professionalism matter. We’ve built this deployment around that.”

The electric fleet consists of BYD EV units, reinforcing Xpress’ push toward sustainable urban transport while improving passenger experience inside enclosed terminal environments.

In coordination with PITX management, the deployment includes:

A dedicated queuing lane

On-ground uniformed staff assisting passengers

Clear Xpress EV Taxi signage at the terminal

Integrated dashboard monitoring for terminal oversight

Passengers may book through the Xpress Super App and proceed directly to the designated pick-up area.

With PITX positioned as a flagship intermodal hub in the Philippines, Xpress’ entry signals a shift toward structured, app-based electric mobility within national transport gateways.

About Xpress Super App

Xpress Super App is a Philippine mobility platform providing multi-transport solutions including EV taxis, motorcycle taxis, and island mobility services. The company is actively expanding electric vehicle operations across Metro Manila and key tourism destinations nationwide. Download XPRESS - Book Moto & Car Taxi NOW, Available both on Android and iOS.

This Press Release has also been published on VRITIMES

Sprout Solutions Powers HR and Payroll Growth with Human-Led AI

 Manila, Philippines — As artificial intelligence (AI) becomes more deeply embedded in workplace systems, Sprout Solutions is urging Philippine businesses to rethink how AI is applied in HR and payroll as a tool to strengthen trust, compliance, and human-led decision-making.

This message took center stage at the recently concluded HR & Business Leaders Forum, where HR executives, finance leaders, and business decision-makers gathered to examine how AI can responsibly scale organizations without compromising employee confidence or regulatory integrity.

The theme, Human x AI, reflected the growing importance of responsible AI adoption in HR and payroll because of their impact on compensation, statutory contributions, and employee trust.

AI in HR & Payroll: Accuracy Comes First

“Payroll is not an experiment,” said Patrick Gentry, CEO of Sprout. “It’s one of the most sensitive trust functions inside an organization. When you apply AI in payroll and HR, you’re not just improving efficiency but influencing how employees feel about their employer.”

While global HR platforms provide workforce visibility, local payroll execution requires deep regulatory precision. The same principle now applies to AI.

Generic AI tools can provide general HR answers. But they cannot access company-specific payroll rules, leave balances, or contribution histories, which thereby creates the risk of inaccurate or incomplete guidance.

“Enterprises cannot afford AI that guesses.” shared Gian dela Rama, Chief Product and AI Officer at Sprout. “AI for work must be grounded in Philippine regulations and integrated with actual company data. That’s how you scale responsibly."

Human-Led AI: Strengthening HR Teams, Not Replacing Them

Sprout’s AI positioning emphasizes human capital augmentation over replacement, which involves using automation to reduce repetitive admin work while preserving human judgment in high-stakes decisions.

“The AI in HR conversation isn’t about replacing HR teams.” said Gentry. “It’s about giving HR leaders intelligent tools that allow them to focus on strategy, culture, and employee experience, while ensuring payroll accuracy and compliance stay airtight.”

This perspective was shared by Sir Winston Malapad, Director for AI-Augmented Process Intelligence and Systems Integration at Foundever. During his keynote and the HR and Business Leaders Forum, he introduced the A.M.P.L.I.F.Y. Leadership Model: a framework for ensuring AI adoption strengthens human decision-making rather than diminishing accountability.

“The most valuable employee will be the one who collaborates best with intelligence systems.” Malapad said. “By 2030, organizations will not compete on talent alone. They will compete on how intelligently their talent is amplified.”

This philosophy is shaping Sprout’s AI development across HR, payroll, and workforce systems.

One example is Sidekick, an AI assistant built specifically for Philippine HR and payroll environments. Unlike public AI platforms that offer generic information, Sidekick is trained on Philippine labor regulations and designed to align with company-specific policies and payroll data, helping employees receive accurate, context-aware guidance while easing repetitive inquiries for HR and payroll teams.

The goal: to strengthen human oversight, not remove it.

Reinforcing Trust in Payroll Systems

As AI becomes more embedded in HR and payroll systems, security and governance are equally critical.

Sprout recently achieved a major milestone with its SOC 2 Type 2 validation for Sprout Payroll, confirming the effectiveness of Sprout Payroll’s security controls.

This certification reinforces that Sprout’s payroll platform meets internationally recognized standards for enterprise-grade security and control effectiveness, strengthening its readiness to support regulated industries and multinational organizations operating in the Philippines.

“For enterprise clients and regulated industries, trust is built on proof,” said Jay-Ryan Trinidad, Sprout’s AVIP for Legal and Compliance. “SOC 2 Type 2 validation reinforces that our payroll platform meets rigorous security standards. After all, innovation means nothing without protection.”

Building the Next Era of HR & Payroll in the Philippines

As AI adoption continues to expand, the message is clear: the future of work in the Philippines will not be defined by automation alone, but by how responsibly it’s deployed.

Payroll remains one of the areas where businesses and employees are most cautious about AI. After all, compensation accuracy, contribution compliance, and dispute resolution require transparency, human accountability, and trust.

Sprout believes AI must serve as an assistive layer, helping HR and payroll teams detect inconsistencies, flag potential risks, and resolve issues faster. At the same time, people remain fully in control of final decisions and actions that affect employee livelihoods.

“The companies that fail will not be those who avoided AI,” Malapad warned. “They will be those who implemented AI without redesigning leadership.”

“The future isn’t AI versus humans,” shares dela Rama. “It’s Human x AI: where technology supports people, compliance strengthens trust, and businesses scale with confidence.”

About Sprout Solutions Phil Inc

Sprout Solutions is the People-First AI platform for Payroll, Compliance, and Work, built for businesses in the Philippines and Southeast Asia. Founded in 2015, Sprout delivers end-to-end HR and payroll software and managed services covering recruitment, timekeeping, payroll, performance, and employee engagement — powered by AI-driven insights and intelligent automation. Our built-in AI assistant, Sidekick, helps both HR teams and employees work faster and make smarter decisions, while embedded financial wellness solutions such as salary-on-demand and responsible financing support employees beyond payday. Trusted by over 2,000 companies and 350,000 users, Sprout combines enterprise-grade security and compliance with industry-leading implementation and responsive local support — ensuring long-term success, not just software deployment. Sprout exists to impact the lives of employees by improving businesses in the communities we serve.

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350 Pilipinas, National and Local Stakeholders Share Commitments Toward Advancing Low-Carbon Mobility at “Life With LEVs” Event in Quezon City

  

LEV users and advocates, industry representatives, transport workers, local government units and national agencies gathered on February 27, 2026 at Harold’s Hotel in Timog Avenue, Diliman for Life With LEVs: Powering the Future of Low-Carbon Mobility, a two-part panel discussion and creative action organized by 350 Pilipinas with media partner, The Trip Chainist.

QUEZON CITY, 26, FEBRUARY, 2026 – LEV users and advocates, industry representatives, transport workers, local government units and national agencies gathered on February 27, 2026 at Harold’s Hotel in Timog Avenue, Diliman for Life With LEVs: Powering the Future of Low-Carbon Mobility, a two-part panel discussion and creative action organized by 350 Pilipinas with media partner, The Trip Chainist.

The event explored the experiences, challenges, key implementation issues, and future prospects of Light Electric Vehicles (LEVs), with particular focus on pedal-assist bicycles, e-scooters, and e-trikes. Discussions highlighted how LEVs are increasingly shaping commuting, livelihoods, and last-mile delivery services in urban communities and and opportunities for integrating renewable energy sources into LEV infrastructure development

“The urgent need to decarbonize our transport systems must translate into concrete, people-centered programs that highlight their benefits to the public and to the climate. For us, this emphasizes the continuous alignment of national regulations with local government initiatives, strengthening support for small retailers, and ensuring that the transition to electric mobility remains inclusive and just” said Jheny Dabu, Sustainable Transport Campaigner, during the event. “We hope that spaces like this continue to exist to examine both the opportunities and the policy gaps in accelerating low-carbon mobility in the light of the rise of electric mobility” she added.

Fread De Mesa, National Coordinator of 350 Pilipinas, emphasized the importance of climate action and collaboration among multi-stakeholders. “The transport sector remains one of the largest contributors to greenhouse gas emissions in the Philippines, yet we also see solutions already working. The question now is how we can work together to ensure that these technologies serve both the people and the planet. Translating climate action into real change requires transforming transport systems toward sustainability, promoting cleaner air, and moving away from dependence on fossil fuels.”

Participants included commuters, delivery riders, LEV retailers and distributors, civil society organizations, and representatives from the Department of Transportation (DOTr), Land Transportation Office (LTO), Department of Environment and Natural Resources (DENR), Department of Science and Technology (DOST), Metropolitan Manila Development Authority (MMDA), and the Department of Energy (DOE), alongside representatives from the Quezon City, Mandaluyong, Pasig, Marikina and San Juan Local Government.

The event concluded with a creative action featuring an artwork that showcased diverse modes of transportation and extended an invitation to sign the commitment toward zero-emission transport — a call for a renewable-powered and equitable mobility future.

About 350Pilipinas

350 Pilipinas is an advocacy organization working for climate action that is based on the realities of science, and grounded on the principles of justice.

The Philippines Increase Imports of European Poultry

 

Manila, 27 February 2026 – The Philippines are increasing imports of poultry meat from the European Union. According to data from the European Commission (DG AGRI), EU shipments reached approximately 67.3 thousand tonnes in 2025, compared with around 41.3 thousand tonnes in 2024, up nearly 63%. This trend reflects the rapid growth of the Philippines’ poultry import market in Southeast Asia, especially in modern retail and the HoReCa sector.

Rising demand and the growing importance of the Philippine market

Figures released by the Philippine Bureau of Animal Industry show that total poultry meat imports (chicken, duck, and turkey) reached approximately 473.8 thousand tonnes in 2024 and 541.4 thousand tonnes in 2025, confirming strong, sustained demand in the Philippine market. 

USDA forecasts suggest imports could rise to 560 thousand tonnes in 2026 if consumption keeps growing and trade liberalisation continues.

The role of imports is strengthened by the expansion of the HoReCa sector, ongoing urbanisation and the need for international trade to ensure stable supplies of animal protein. This shift is also visible in supplies from Europe, including Poland—the EU’s largest poultry meat producer—which exported more than 45 thousand tonnes of poultry meat and offal to the Philippines in 2025.

The first year of the EU POULTRY campaign – practical action in the market

In March 2025, the EU co-financed three-year information and promotion campaign “European Poultry – From Our Farms to Your Tables” launched in the Philippines. In its first year, activities focused on raising awareness of European poultry among importers, distributors and the HoReCa sector, while strengthening the campaign’s presence in the media. 

This involved PR and digital outreach, partnerships with industry influencers and the media, and trade-focused meetings with business partners.

WOFEX 2025 – European poultry in the industry spotlight

A standout moment in the first year was the campaign’s presence at World Food Expo (WOFEX) 2025 in Manila, one of the region’s biggest food industry trade fairs, which brought together 724 exhibitors and over 72,000 visitors. The EU POULTRY stand hosted dozens of B2B meetings on trade cooperation, distribution and HoReCa supply, while also showcasing EU poultry production standards and engaging with media and opinion leaders during an accompanying press event.

Campaign goals – quality, safety and EU standards

The campaign “European Poultry – From Our Farms to Your Tables” aims to raise awareness of European poultry production, built on strict standards for food safety, animal welfare, full traceability and care for the environment. The campaign also supports the long-term growth of trade between the EU and the Philippines.

“The first year of the campaign showed rising interest in European poultry in the Philippine market—especially around production standards, safety and reliable supply. It’s a strong starting point for further growth in trade cooperation,” says Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce in Poland.

In the second year, activities will focus on deepening business cooperation with Philippine importers and distributors and strengthening dialogue within the HoReCa sector. A key element will be a study visit to Poland for Philippine partners, featuring meetings with European poultry industry representatives and a first-hand presentation of EU production, control and traceability standards.

This Press Release has also been published on VRITIMES