Saturday, October 31, 2026

Why More Filipino Families Are Choosing Singapore for Their Next Getaway

 

For Filipino families, planning a holiday often means finding the sweet spot between what the kids want to do and what the adults want to experience. Add different ages, interests, and energy levels into the mix, and even choosing an itinerary can become a challenge.

The best family holidays aren't necessarily those with the most places ticked off the list. They're the ones where everyone gets something to look forward to — and where discovering something new becomes a shared experience.

With Philippine Airlines (PAL) and the Singapore Tourism Board (STB) inviting Filipino travelers to experience the Full Singapore Experience, Singapore offers families an opportunity to bring different interests together in one getaway.

And with up to 20% OFF flights to Singapore with PAL, available for booking from October 26 to November 1, 2026, families have another reason to start planning a trip that everyone can say yes to.

When Everyone Wants Something Different

Ask children what they want from a holiday, and the answers might involve wildlife encounters, theme park adventures, or somewhere they can run around and explore. Parents, meanwhile, may want an itinerary that combines those exciting moments with safety, easy accessibility, and experiences the whole family can enjoy.

Singapore makes it possible to balance these different priorities without making the holiday feel like a compromise.

For families looking to introduce their children to wildlife, Rainforest Wild Adventure offers an opportunity to explore a nature-inspired adventure, while the Singapore Oceanarium invites the family to discover marine life together. At Curiosity Cove and Exploria, children can enjoy opportunities for play and discovery, giving parents more ways to make learning part of the holiday.

And when the family is ready for a different kind of excitement, Minion Land at Universal Studios Singapore brings the world of the beloved animated characters to life, while KidZania gives children the chance to explore different roles through interactive experiences. These are the kinds of destinations that make it easier for parents to plan around what their children will genuinely enjoy.

Finding Experiences Everyone Can Share

Of course, a family holiday isn't just about keeping the kids entertained. The most memorable experiences are often the ones that give parents and children something to discover together.

At Gardens by the Bay, the Disney Garden of Wonder at Floral Fantasy offers a more whimsical way to explore the garden attraction, creating a different experience from the family's more action-packed stops. The Museum of Ice Cream brings another playful and photo-worthy addition to the itinerary, while the Mr. Bucket Chocolate Workshop — featuring chocolate tours and tastings—gives the family an opportunity to discover something new through a shared, hands-on experience.

These stops help create a natural rhythm for the holiday: a day doesn't have to be all rides, all sightseeing, or all activities for the children. It can be a mix of experiences that allow different family members to find their own highlights while still spending time together.

Making Time for Meals, Too

Ask any parent, and they'll tell you that family travel isn't just about deciding where to go. It's also about figuring out where everyone will eat, what the kids will enjoy, and when the family can finally sit down together after a busy day.

Singapore's dining scene adds another layer to the family experience. Song Fa Bak Kut Teh at Jewel offers a comforting meal to begin the trip, while Keng Eng Kee Seafood provides an opportunity for the family to gather over shared dishes. Chopsuey adds a refined yet relaxed dining stop to the itinerary, giving the family more ways to explore Singapore through food.

For families who want to make the meal part of the adventure, the Minion-themed dining experience at Universal Studios Singapore brings a playful touch to the day, connecting the excitement of the attraction with the food that follows. Meanwhile, Roberta's Pizza and Cavern at Mandai offer hearty dining experiences that can be paired with the family's adventure-filled day.

These moments matter because the full family experience isn't only found at the main attraction. Sometimes, it's in the conversations around the table, the dishes everyone gets to try, and the little memories made between one stop and the next.

A Holiday That Doesn't Have to Be Overplanned

With so many experiences to choose from, families can build a Singapore itinerary around their own pace. A day exploring wildlife and nature can be followed by an afternoon of interactive attractions; a morning of high-energy adventures can give way to a relaxed meal together.

Singapore's well-connected transport network also helps families move between destinations, making it easier to plan a holiday that balances different activities within the same trip. Rather than squeezing everything into a rigid checklist, families can prioritize the experiences that matter most to them.

For parents traveling with young children, that flexibility can make all the difference. The goal isn't to do everything. It's to make the most of the time spent together.

The Full Experience Is Better When Shared

What makes a family holiday memorable isn't necessarily that everyone loved the exact same thing. It's that everyone had something to enjoy—and that the experience gave them more moments to share.

For Isabel Oli and her three kids, Singapore's mix of wildlife adventures, interactive attractions, playful discoveries, and family dining shows how a single destination can offer different kinds of fun for different ages. From discovering marine life at the Singapore Oceanarium to enjoying Minion Land, exploring the Disney Garden of Wonder, or sharing a meal after a full day out, the possibilities extend beyond a conventional sightseeing itinerary.

Through their partnership, PAL and STB invite Filipino families to discover Singapore as a destination where they can play, explore, eat, and create memories together.

And with Philippine Airlines, the experience begins with the journey. PAL's full-service offering and signature Filipino hospitality help bring families closer to the experiences waiting for them in Singapore. Inflight services and amenities vary by flight.

Because the best family getaway isn't the one where everyone follows the same wish list. It's the one where everyone finds a reason to say yes.

Book your flights to Singapore with Philippine Airlines from October 26 to November 1, 2026, and get up to 20% OFF for travel from November 1, 2026 onwards.

Plan your next family getaway at philippineairlines.com.

About Backpack Solutions, Inc.

UNA by Backpack Solutions is a Philippine-based content studio and "un_agency" specializing in storytelling, creative strategy, and brand execution.

From Finding Answers to Getting Things Done: How AI Assistants Are Changing Everyday Life


What if finding a freelance gig, catching a price drop, or remembering an overdue invoice took just one message? People are changing the way they search, moving beyond keywords and endless browser tabs to AI that understands what they need. Now, AI personal assistants are taking things further by helping users manage tasks, monitor opportunities, and stay organized long after the first question. Onnit, an AI assistant available through Telegram and WhatsApp, brings these capabilities into everyday conversations, offering a glimpse into a future where technology does more than provide answers. It helps people take action.

People are changing the way they search for information. Instead of typing a few keywords into Google and opening dozens of websites, they are increasingly asking AI to research options, compare prices, and help them make decisions. Now, a new generation of AI assistants is taking that experience further by helping people manage tasks that continue long after the initial question.

Imagine finding freelance opportunities without constantly refreshing Facebook groups, getting notified when a product drops to your target price, or remembering to follow up on an unpaid invoice without keeping another spreadsheet.

These are examples of how AI personal assistants are evolving from tools that answer questions into tools that help people get things done.

Google has reported that early users of its AI Mode ask questions two to three times longer than traditional searches, suggesting that people are becoming more comfortable describing their needs in detail rather than searching with isolated keywords.

The next step is making those conversations useful beyond a single answer.

From Searching for Information to Getting Things Done

Traditional online search puts much of the work on the user. Finding a job opportunity might mean checking multiple Facebook groups. Shopping for a gadget could involve comparing listings across several retailers. Managing freelance work might require separate apps for reminders, invoices, and client communications.

AI can help consolidate these activities into a conversation.

Instead of searching for individual pieces of information, users can explain what they need, set their preferences, and ask an assistant to help with the next steps. Some assistants can also perform recurring checks and send notifications when specific conditions are met.

This shift is particularly relevant for people juggling several responsibilities, from freelancers and online sellers to busy professionals and budget-conscious shoppers.

One example is Onnit, an AI personal assistant that works through Telegram and WhatsApp. Users can send text or voice messages to request research, compare products and services, set reminders, monitor prices, and draft emails without needing a separate productivity app.

What Can an AI Personal Assistant Actually Do?

1. Compare Products and Services Without Opening Multiple Tabs

Research often involves more than finding a single answer. People need to weigh options against their budgets, preferences, and circumstances.

Someone looking for a family SUV under $30,000, for example, might need to compare fuel economy, cargo space, reliability, and maintenance costs. An AI assistant can organize these considerations into a comparison and identify options worth investigating.

Onnit can also account for local context. When asked to compare internet providers in Metro Manila within a $60 monthly budget, it compared PLDT Fiber, Converge FiberX, and Globe GFiber based on factors such as pricing, advertised speeds, installation fees, and reported reliability. It also highlighted that some condominiums restrict residents to particular providers.

The benefit is not simply getting a shorter list of results. It is getting information organized around a specific decision.

2. Track Prices Instead of Checking Them Every Day

For online shoppers, the challenge is not always finding a product. It is knowing when to buy it.

A shopper might want a pair of headphones but be unwilling to pay the current price. Traditionally, they would need to revisit retailer websites to see whether a discount had appeared.

With Onnit, a user can request a comparison across retailers, establish a target price, and schedule recurring checks. For example, someone monitoring Sony WH-1000XM5 headphones can ask for daily checks at 9 a.m. and a notification when the price falls below $280.

Onnit reports current prices, saves a baseline, and sets a daily check at 9 a.m.

This turns a one-time search into an ongoing task.

The same concept can help shoppers monitor other purchases, provided the relevant listings can be checked reliably. Buyers should still confirm the final price, shipping fees, stock, and warranty conditions with the retailer.

3. Keep Track of Work, Reminders, and Client Follow-Ups

For freelancers, virtual assistants, and small-business owners, everyday administrative tasks can quickly accumulate.

An unpaid invoice needs attention. A client needs a follow-up. A deadline is approaching. Each task may be simple, but forgetting one can affect income or damage a working relationship.

A messaging-based AI assistant lets users express these needs in ordinary language.

For example, a freelancer can ask, "Remind me Friday at 10 a.m. to follow up on the unpaid invoice."

They can also ask Onnit to draft a polite payment reminder, then request a firmer version that remains professional.

This is especially useful for people who do not have dedicated administrative support. Rather than maintaining another complicated workflow, they can use a familiar conversation to organize routine tasks.

4. Remember Preferences Across Conversations

A useful assistant should not need the same instructions every time.

Consider someone shopping for work clothes who prefers neutral colors, minimalist designs, and affordable pieces from specific brands. Instead of repeating those requirements with every request, they can share their preferences and use them to guide future recommendations.

Onnit can remember preferences across conversations, helping users receive recommendations that better reflect their needs.

However, personalization comes with privacy considerations. Users should understand what information a service stores, how it is used, and what options are available to manage it. Sensitive personal information should be shared cautiously.

5. Get Help Through Voice Messages

AI assistance does not always have to start with typing.

People may want to request travel recommendations while commuting, create reminders while preparing dinner, or compare products while away from their computers.

Onnit accepts voice messages, allowing users to describe a task and receive a response within the same chat.

The underlying idea is simple: useful technology should fit into people's routines rather than require them to build entirely new ones.

Who Benefits From AI Personal Assistants?

The value of an AI assistant depends on what a person needs help accomplishing.

Freelancers and side hustlers can use AI to research opportunities, organize follow-ups, and manage reminders around client work.

Online shoppers can compare products and monitor prices instead of repeatedly checking retailer listings.

Busy professionals and entrepreneurs can delegate research, draft routine emails, and keep track of deadlines.

Parents and caregivers can compare household products, plan trips, and organize everyday responsibilities.

Content creators can research topics, evaluate tools, and organize ideas.

For people who already spend much of their day on Telegram or WhatsApp, messaging-based assistance offers an additional advantage: it places these tasks inside an interface they already know.

That does not mean one assistant can handle every need. Complex document analysis, coding, and specialized professional work may be better suited to dedicated AI tools. The right choice depends on the task and the capabilities available.

How Is Onnit Different From Other AI Assistants?

General-purpose AI tools such as ChatGPT, Claude, and Gemini support a broad range of activities, including writing, research, brainstorming, and analysis.

Onnit focuses on delivering personal assistance through Telegram and WhatsApp, making conversational help available within familiar messaging apps.

Users can request research, set reminders, monitor prices, and draft emails without opening another dedicated application.

The distinction is primarily about how people access AI and incorporate it into their routines. Rather than replacing every other AI platform, a messaging-based assistant offers an alternative for people who want practical help through conversation.

How Much Does Onnit Cost?

Onnit is free to start, with paid plans advertised from $2.99 per month. Users should check the official website for current pricing, usage limits, and plan details.

How to Get Started

Getting started is straightforward:

Open Telegram or WhatsApp.

Visit the official Onnit website to access the assistant.

Send a text or voice message describing what you need.

Include relevant details such as your budget, location, preferences, or deadline.

Review the response and verify important information before acting on it.

You can try Onnit free on Telegram or WhatsApp.

The Future of AI Is About More Than Answers

AI assistants are changing how people approach everyday tasks. Instead of searching across multiple websites, switching between applications, and remembering every follow-up themselves, users can increasingly describe what they need in a conversation and let AI help organize the work.

The technology is not without limitations. Information can be inaccurate, prices can change, and important decisions still require human judgment. Privacy and reliability also matter when an assistant retains preferences or handles recurring tasks.

Nevertheless, the direction is clear: AI is moving beyond answering questions toward helping people act on them.

For anyone juggling work, shopping, deadlines, and daily responsibilities, the most useful assistant may not be the one with the most features. It may be the one that makes everyday tasks easier to manage, right where the conversation already happens.

Moonstar88, Baby Dolls rock Casino Plus’ MassKara parties; Barangay Handumanan takes home Hataw MassKara Choice

The masks were smiling, the crowd was singing, and Bacolodnons did not sleep. As major sponsor and official presenter of MassKara Festival 2026, Casino Plus turned the city’s Lacson Tourism Strip into a two-night party with its Hataw MassKara! activation, drawing thousands of revelers to non-stop music and celebrations on October 17 and 18 as the City of Smiles closed out its biggest festival of the year.

Headlining the stage of Casino Plus, one of the country’s leading responsible digital entertainment platforms licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), were Filipino rock band Moonstar88 and P-pop girl group Showtime Baby Dolls, who kept Bacolodnons dancing from sundown well into the night.

Moonstar88 opened the weekend on October 17 with a set built for singing along. Fans belted out crowd favorites “Migraine” and “Torete” alongside lead vocalist Maysh Baay, and the band also performed songs from their newest album, “Habambuhay.” By the final chorus, the street itself seemed to be singing.

The crowd also went Ooh-La-Lah! as Showtime’s Baby Dolls took over the stage on Sunday night, with hundreds smiling and dancing with their viral hits "Oohh Lala Baby" and "Ikembot Mo.” 

The pandemonium also erupted when Baby Dolls danced “Boom Kara Karaka” and “Tira Tira Dulce” on the Casino Plus stage, amusing the audience with their moves, flexing their talent in perfect unison.

Miss Casino Plus Bacolod  

As part of her duties as the first-ever Miss Casino Plus, Bacolod’s Daniella Louisse Merelos also made the rounds to the gaming platform’s booths in the city, taking part in the free ice cream and photo opportunities with fans. 

Merelos also handed out prizes to Bacolodnons who participated in the booth’s games, completing their Casino Plus experience. 

More than being Miss Casino Plus Bacolod, Merelos said she wanted to “leave a legacy of happiness, inclusivity, and inspiration” to others. 

“For me, MassKara is more than just a festival; it's an opportunity to bring people together, share stories, and create meaningful connections,” the beauty queen said. Through her platform, the 25-year-old also wants to inspire people to support one another. 

“I want people to remember not just the title I carry, but how I made them feel welcomed, valued, and inspired. Because at the heart of MassKara is a smile that brings people together, regardless of their background or culture,” she added.

“I want to encourage people to listen without judgment, support one another, and never lose the compassion that makes us uniquely Negrense. Because no matter how fast the world changes, I believe our greatest tradition is not just our culture, but the kindness we pass on to one another.” 

Barangay Handumanan takes home Hataw MassKara Choice

No MassKara weekend is complete without the street dance showdown. At SM City Bacolod, eight barangay groups went head-to-head for the championship. Barangay Taculing sealed the title after 16 years, winning the coveted ₱1 million grand prize.

Barangay Handumanan placed second and took home the Hataw MassKara Choice award and a ₱80,000 prize from Casino Plus. The special award recognizes outstanding local talent and honors the creativity of the city’s barangay performers.

The following also clinched awards from Casino Plus for the “Merry-making Mini Dance Showdown” segment, winning special cash prizes from the gaming platform:

- Barangay Alangilan - P15,000

- Barangay 6 - P10,000

- Barangay Taculing - P5,000

All eight barangays also danced to Casino Plus’ MassKara theme song, creating a moment of community pride and unity.

The Bacolod Gugma Foundation said the showdown “is a very important moment for the festival.” 

“It means we are once again bringing together different generations and levels of performers and giving them a bigger platform to showcase their talent,” said Rodney Mitz Ascalon, the festival director.

 “Behind every contingent is an entire community — dancers, choreographers, costume makers, parents, teachers, volunteers, and supporters,”
Ascalon added. “This is what Making MassKara Matter means to us. We are not simply presenting a competition. We are investing in the people and communities that keep the tradition alive.”

Casino Plus CEO Evan Spytma expressed his gratitude to the local media, the local government unit, performers, and the Bacolod Gugma Foundation for their continued trust and support to Casino Plus as this year’s official presenter of the MassKara Festival. 

“MassKara is Bacolod’s gift of joy to the world, and we’re honored to celebrate it alongside the people who make it shine. Seeing thousands sing, dance, and smile together on Lacson Street is exactly what this festival, and our partnership with the City of Smiles, is all about," said Spytma.

Casino Plus’ Hataw MassKara! was part of the platform’s support for MassKara Festival 2026, celebrating Bacolod’s music, culture, and community spirit.

RESPONSIBLE GAMING ADVISORY

In accordance with PAGCOR’s Responsible Gaming Code of Practice, Casino Plus wishes to remind all players of the following:

Gaming is for entertainment purposes only. It should not be considered a source of income or a means of financial relief. Players are encouraged to play responsibly and within their means.

Winning is never guaranteed. All gaming outcomes are determined by chance. Past results, including jackpot wins, do not influence or predict future outcomes.

About IGO Digital High Technology, Inc.

Casino Plus is a PAGCOR-licensed online casino platform in the Philippines, providing secure, regulated, and responsible online gaming experiences for Filipino players. The company is committed to providing a secure, fair, and engaging digital entertainment experience, guided by the principles of responsible gaming and player protection. With its continuous expansion, Casino Plus is now regarded as one of the country’s leading online casino platforms, combining entertainment excellence with meaningful corporate social responsibility initiatives.

75 ECOMAX modules, 250 MW: Italian AB’s Power&Cooling application for U.S. Data Centers - and why ANKA wants to bring that model to the Philippines

 


 Before switching on its first server, a data center must address a fundamental challenge: securing reliable electricity and continuous cooling. Buildings and equipment may be ready while grid connection timelines still determine when operations can begin. Generating power directly on-site is becoming a practical response to this challenge.

This is where AB, an Italian industrial group founded in 1981, comes into the picture. Its engineering and manufacturing operations are centered in Orzinuovi, in the province of Brescia, Italy.

In November 2025, the group announced an agreement through AB Energy USA with Conduit Power to supply 75 ECOMAX modules, totaling 250 megawatts, for new data centers in Texas and Wyoming.

In September 2026, AB Energy USA announced another milestone: approximately 2 gigawatts of secured power projects across five data centers in Texas and Oklahoma, reflecting its growing activity in the sector.

Now, ANKA TECHNICAL SOLUTIONS CORP. , a Philippine-based company and AB’s exclusive distributor in the country, is introducing these solutions to the Philippine market, with the aim of developing opportunities alongside operators, investors, and local partners.

Where the Energy Comes From

ECOMAX converts the energy contained in a gaseous fuel into electricity and heat. The fuel powers an internal combustion engine, which drives an alternator to generate electricity. Heat produced during operation can then be recovered and put to use.

Natural gas is one of the main fuel options. Depending on the engine version and plant configuration, solutions within the range can also operate on biogas and biomethane.

Biogas is produced through the anaerobic digestion of organic materials, including agricultural residues, food waste, and sewage sludge. Before being used in an engine, it must be treated to meet specific fuel-quality requirements. Biomethane, also known as Renewable Natural Gas or RNG, is produced by upgrading biogas to a quality suitable for use as a substitute for natural gas.

AB also offers configurations for hydrogen blends and options designed for future operation on 100% hydrogen.

For a data center, fuel selection therefore begins with local availability, supply continuity, and the site’s technical and commercial conditions. Independence from the electricity grid still requires a dependable fuel supply.

Turning Heat into Cooling

Electricity generation is only part of the process. In Cogeneration, also known as Combined Heat and Power (CHP), heat from the engine’s exhaust and cooling circuits is recovered to provide useful thermal energy.

By integrating absorption chillers, this recovered heat can drive the production of chilled water for the data center’s cooling systems. This is the principle of Trigeneration, or Combined Cooling, Heat and Power.

Heat produced by the engines becomes a resource for cooling the servers, helping reduce the electricity required for refrigeration.

Gas-fired generation can also be integrated with solar power and batteries within a coordinated energy system. Solar contributes electricity, while storage supports energy management.

Infrastructure That Grows with the Data Center

Modularity allows power capacity to be developed in phases as the site expands. AB offers configurations comprising multiple modules, organized into standardized power blocks ranging from 10 to 500 MWe and beyond, with designs that can be replicated across multiple sites.

Modules are assembled and tested at the factory before delivery. Depending on the configuration, the plant can integrate UPS systems, flywheels, and batteries, operate in island mode, and include black-start options - the ability to start without power from the grid.

Italian Engineering, International Support

With more than 40 years of experience in CHP, AB has over 150 engineers, more than 1,500 employees, and an organizational presence in 22 countries. Its units are installed in more than 50 countries, with total installed capacity exceeding 2 GW. The group also reports a production value of more than €400 million.

AB’s Made-in-Italy credentials are reflected in its engineering, manufacturing, and factory testing, supported by an organization that accompanies customers throughout the plant’s operating life.

The process starts with a technical and economic feasibility study, followed by engineering, manufacturing, implementation support, and commissioning. After startup, AB Service provides maintenance, online diagnostics, original spare parts, and assistance through its international service network.

A Control Room operating 24 hours a day, 365 days a year enables monitoring of operating parameters and remote support, backed by more than 350 technicians worldwide.

The Next Chapter in the Philippines

For ANKA, the American projects provide a reference for developing applications in the Philippines. The company offers a local point of contact, connecting the requirements of developers and operators with the Italian group’s expertise.

The aim is to plan power and cooling together from the outset, identifying the available fuel supply and the configuration best suited to each site and its expected growth.

From 75 modules destined for American projects, a new opportunity is taking shape: bringing Italian energy engineering to data centers in the Philippines.

About ANKA TECHNICAL SOLUTIONS CORP.
ANKA TECHNICAL SOLUTIONS CORP. is a Philippine Corporation specialising in the Import and Distribution of Premium European-Engineered Solutions in the Philippines.
VAT TIN: 681-480-039-00000
Head Office: Quezon, Philippines
Warehouses: Quezon • Metro Manila (Philippines)

Friday, October 30, 2026

E-Commerce Expo Philippines to Showcase 160+ Business Solutions for Digital Commerce


The E-Commerce Expo Philippines (ECOMEX) 2026 takes place on November 20–21 at SMX Convention Center Aura in Taguig City, bringing together entrepreneurs, online sellers, brands, technology providers, and industry leaders.

Powered by the Philippine SME Business Expo & Network (PHILSME), ECOMEX expects 5,000+ attendees and will feature 100+ exhibitors, 160+ business solutions, and over 40 speakers. The event combines an exhibition, conference sessions, networking, and eight interactive zones focused on digital business.

Department of Trade and Industry (DTI) E-Commerce Bureau Director Eryl Royce Nagtalon is confirmed as keynote speaker. A government panel will feature representatives from the Department of Information and Communications Technology (DICT) and the Department of Science and Technology (DOST).

Conference topics include digital commerce, artificial intelligence, digital marketing, personal branding, and business growth. The eight interactive zones are the Live Selling Arena, Content Creator Lounge, Shoot & Sell Studio, Founders Portrait, Podcast Studio, Human Recharge Station, Growth Clinic, and Media Connect.

The Growth Clinic will connect attendees with guidance on digital marketing, funding and finance, logistics, marketplaces, business expansion, legal and compliance, operations, and products and sourcing.

ECOMEX aims to strengthen connections across the Philippine e-commerce and digital business ecosystem by bringing businesses together with practical solutions, industry expertise, and potential partners.

Free registration: https://ticket.ecomex.ph/

Date: November 20–21, 2026

Venue: SMX Convention Center Aura, Taguig City

Media Contact: ECOMEX Media Relations | angie@ecomex.ph

November 20–21 event at SMX Convention Center Aura in Taguig City will bring together industry leaders, technology providers and business owners for learning, networking and interactive experiences

Philippine entrepreneurs and businesses seeking to strengthen their position in the digital economy will have an opportunity to explore practical solutions, learn from industry leaders and build new business connections at the E-Commerce Expo Philippines (ECOMEX) 2026, happening November 20–21 at the SMX Convention Center Aura in Taguig City.

Powered by the Philippine SME Business Expo & Network (PHILSME), the two-day expo expects to welcome 5,000+ attendees and feature 100+ exhibitors, 160+ business solutions and over 40 speakers. The program will combine conference sessions, exhibitions, networking and interactive experiences designed around the needs of the Philippine e-commerce and digital business community.

Beyond showcasing products and services, ECOMEX will offer dedicated spaces for live selling, content creation, business consultations, podcasting and other activities that connect digital commerce concepts with practical business applications.

As businesses navigate the demands of the digital marketplace—from reaching customers and producing effective content to managing payments, logistics, operations and expansion—ECOMEX aims to bring relevant solutions and the organizations behind them into one venue. The event will provide opportunities for businesses to discover new tools, exchange knowledge, explore partnerships and identify ways to strengthen their operations.

Industry speakers to explore the opportunities in e-commerce

ECOMEX will feature industry leaders, entrepreneurs and practitioners sharing perspectives on personal branding, artificial intelligence, digital marketing, business tools and other aspects of building and growing a business in the digital economy. They will be joined by additional speakers across a wider conference program featuring over 40 speakers.

Department of Trade and Industry (DTI) E-Commerce Bureau Director Eryl Royce Nagtalon is confirmed as the keynote speaker. A government panel will also feature officials from the Department of Information and Communications Technology (DICT) and the Department of Science and Technology (DOST), bringing government perspectives to discussions on the Philippine e-commerce and digital business ecosystem.

Among the featured speakers are:

Chinkee Tan, Wealth Coach and Motivational Speaker talks about "People Buy From People: The Power of Personal Branding in E-Commerce".

Steve Sy, Founder and CEO of Great Deals E-Commerce Corp. will give a talk on "From E-Commerce to AI Commerce: How AI Is Redefining the Way We Sell, Scale, and Win".

Janette Toral, E-Commerce Expert & Advocate and Director of DigitalFilipino.com.

Miko David, President of Digital Marketing Association of the Philippines and David & Golyat talks about "Optimizing Digital Marketing in E-Commerce".

Reymond “Boss RDR” Delos Reyes, Entrepreneur and Business Coach and Founder of RDR Group.

Trixie Abrenilla, Founder of E-Commerce Expo Philippines and CEO of PHILSME Business Expo.

Jungie Gumiran, Founder and CEO of JUJU Lifestyle.

Carlo Calimon, President and Co-Founder of Startup Village and Startup Mentor and Entrepreneur talks about "Business Tools You Can Use for E-Commerce".

The confirmed topics address practical considerations for businesses operating in the digital economy, from building customer trust and developing personal brands to understanding how artificial intelligence is reshaping commerce, improving digital marketing and identifying tools that can support e-commerce operations.

Additional speaker topics will be announced as they are finalized.

Interactive features bring digital business experiences onsite

ECOMEX will complement its conference and exhibition program with dedicated spaces designed to help attendees explore digital commerce, content production, business development and networking in more engaging ways.

The ECOMEX Live Selling Arena will provide a venue for live-selling demonstrations, while the ECOMEX Content Creator Lounge will bring together creators and businesses interested in developing content and strengthening their online presence.

The ECOMEX Shoot & Sell Studio will offer a space for product photography and video creation, while ECOMEX Founders Portrait will give founders an opportunity to capture professional portraits for their personal and business brand assets.

The ECOMEX Podcast Studio will provide a setting for recorded conversations and business storytelling. Meanwhile, the ECOMEX Human Recharge Station will offer attendees a dedicated space to pause and recharge during the event.

For businesses seeking guidance across different areas of their operations, the ECOMEX Growth Clinic will feature consultation tables organized around digital marketing; funding and finance; logistics and fulfillment; marketplaces and platforms; business expansion; legal and compliance; operations and systems; and products and sourcing.

The ECOMEX Media Connect area will provide a dedicated space for media engagement and industry connections, facilitating conversations among media practitioners, participating businesses, speakers and other ecosystem stakeholders.

Together, these features are designed to complement the traditional exhibition experience by creating opportunities for demonstrations, content creation, consultations and conversations that connect businesses with relevant tools, expertise and potential partners.

Connecting the businesses and solutions behind e-commerce

ECOMEX will bring together stakeholders across the e-commerce value chain, including online sellers, marketplaces, brands, payment providers, logistics and fulfillment companies, digital marketing agencies, content creators, technology providers, startups, investors, business support organizations, government agencies and industry associations.

For exhibitors, the event offers an opportunity to present products, platforms, tools and services to an audience actively engaged in entrepreneurship, online commerce and business development. For attendees, it provides a venue to discover potential suppliers and partners, compare solutions, learn from practitioners and explore opportunities for collaboration.

The combination of conference sessions, exhibits, interactive features and networking is intended to help participants see how different parts of the digital business ecosystem work together—from attracting customers and enabling transactions to fulfilling orders, managing operations and expanding into new markets.

Building a stronger Philippine e-commerce ecosystem

For ECOMEX founder Trixie Esguerra-Abrenilla, the expo is an opportunity to bring businesses and the organizations supporting them into a shared environment for learning, discovery and collaboration.

“ECOMEX is about bringing the e-commerce ecosystem together and making it easier for businesses to discover the solutions, expertise and connections they need to grow,” said Esguerra-Abrenilla. “By bringing industry leaders, technology providers, entrepreneurs and business support organizations into one venue, we want to create opportunities for meaningful conversations, practical learning and stronger business relationships.”

Powered by PHILSME, the organizer of the 18-editions-strong Philippine SME Business Expo, ECOMEX builds on the organization's experience in convening entrepreneurs, growing businesses, industry participants and business service providers.

The platform aims to support a more connected digital business environment in the Philippines, where businesses of different sizes can learn from one another, explore relevant technologies and develop relationships that help them respond to changing market demands.

Register for ECOMEX 2026

Entrepreneurs, online sellers, business owners, brands, content creators and other professionals interested in e-commerce and digital business are invited to attend ECOMEX 2026.

Free registration is available online. Those who have already registered for a free ticket can also visit the registration site to explore upgrading to a VIP or Delegate Pass.

Register or explore VIP and Delegate Pass options: https://ticket.ecomex.ph/

Event details

E-Commerce Expo Philippines (ECOMEX) 2026

Dates: November 20–21, 2026

Time: 10:00 AM–6:00 PM daily

Venue: SMX Convention Center Aura, Taguig City

Organizer: Powered by PHILSME.

Expected participation: 5,000+ attendees, 100+ exhibitors, 160+ business solutions and over 40 speakers

Entrepreneurs, online sellers, business owners, brands, startups and other professionals interested in e-commerce and digital business are invited to register for the event.

About E-Commerce Expo Philippines

The E-Commerce Expo Philippines (ECOMEX) is an expo, conference and networking platform focused on e-commerce, digital business and innovation. Powered by PHILSME, it brings together businesses, technology providers, industry leaders and ecosystem partners to explore solutions, exchange knowledge and build connections that support the development of Philippine e-commerce.

About PHILSME

PHILSME organizes business exhibitions and networking initiatives that connect SMEs, entrepreneurs, growing businesses and business solution providers. Through its platforms, PHILSME creates opportunities for businesses to discover solutions, develop partnerships and pursue growth.

About MEDIATRIX SOLUTIONS INC.

The Philippine SME Business Expo & Network (PHILSME), organized by MediaTrix Solutions Inc., is a business expo and networking platform that connects small and medium-sized enterprises (SMEs), entrepreneurs, business owners, industry leaders, and service providers. Through exhibitions, business networking, learning opportunities, and industry partnerships, PHILSME supports business development and helps connect enterprises with solutions, expertise, and opportunities for growth.

Building on this platform, PHILSME powers the E-Commerce Expo Philippines (ECOMEX), an expo, conference, and networking platform focused on e-commerce, digital business, and innovation. ECOMEX brings together entrepreneurs, online sellers, established businesses, technology providers, service companies, and other stakeholders to explore digital solutions, exchange knowledge, and develop business connections.

ECOMEX 2026 will take place on November 20–21, 2026, at the SMX Convention Center Aura in Taguig City. The event expects 5,000+ attendees and will feature 100+ exhibitors, 160+ business solutions, and over 40 speakers.

Through PHILSME and ECOMEX, MediaTrix Solutions Inc. supports business networking, entrepreneurship, and connections across the Philippine business and digital commerce ecosystem.

Filipino-Built convert.ph Launches Web App That Turns a Short Form Into a Complete Facebook Ads Campaign

  

Built for small business owners, the platform produces ad creatives, Taglish copy, a Messenger welcome message and a ready-to-import Meta Ads Manager file, from ₱2,497 with no subscription

CONVERT PH INC., the company behind Philippine Meta ads agency convert.ph, today announced the launch of its self-serve web app at convert.ph. The company describes it as the first Filipino-built tool that turns a business’s details into a complete, import-ready Facebook Messages campaign.

“Every week I talk to business owners who know exactly what they sell and who they sell to, but freeze the moment they open Ads Manager,” said John David Hernandez, co-founder of convert.ph. “They don’t need another course or another 20 YouTube videos. They need the actual campaign in front of them, ready to review. That’s what we built.”

Small business owners fill out one short form: their Facebook Page, product, price, location, industry, daily budget, goal and product details, with optional product photos. The app then builds a strategy brief covering the buyer, their problem, their desires and likely objections, and uses it to generate:

Multiple 1:1 static ad creatives, with the number based on the daily budget3 primary text variations and 2 headlines, each built on a different angleA Messenger welcome message with 3 tap-to-ask questions and preset answersA compliance check on all copy for common Facebook ad policy issuesOne ZIP file with the campaign and images, ready to import into Meta Ads Manager

Copy is written in natural Taglish by default, with English available.

From financial advisor to ads co-founder

Hernandez, known to his students as Coach Dave, came to advertising from the other side of the table. As a financial advisor, he used Facebook Ads to close more than 300 insurance clients, then turned that system into FACAS (Facebook Ads Client Acquisition System), a live training for Filipino agents, advisors and small business owners.

“I wasn’t a marketer. I was an advisor who got tired of cold-calling,” Hernandez said. “Facebook Ads changed my business, but it took me a long time and a lot of wasted budget to figure out. convert.ph takes the same creative-first process our agency uses for clients and puts it in the hands of the sari-sari store owner, the online seller and the insurance agent who can’t afford ₱25,000 a month for an agency.”

Built around trust and control

convert.ph never asks for a Facebook password and does not require users to connect their Facebook account. Every campaign imports into Ads Manager paused, so the owner reviews the creatives, copy and settings before deciding to go live. The system builds only from the facts users provide, with no invented testimonials, customer results or numbers.

“The business owner always makes the final call,” Hernandez added. “We’d rather give you a campaign you understand and trust than promise you results no one can honestly guarantee.”

Pricing and availability

convert.ph is available now at convert.ph. Packages are one-time payments with credits that never expire:

Growth:₱2,497 for 30 ad creatives (about 3 campaigns)Pro:₱4,997 for 100 ad creatives (about 10 campaigns)

Payment is accepted via GCash, Maya, card or bank transfer. Meta ad spend is paid separately to Meta. convert.ph builds campaign assets and does not guarantee sales, leads or return on ad spend.

About Convert PH Inc.

convert.ph is a Philippine Meta advertising company operated by CONVERT PH INC. It offers done-for-you Facebook ads management for small and medium businesses, the FACAS live training, and a self-serve web app that turns business details into ready-to-import Facebook campaigns.


Wednesday, October 28, 2026

His Dad Needed a Treadmill Repair. This 11-Year-Old Started No DIY.

  

A difficult search for a treadmill technician inspired Julian Markus Villaflores, 11, to start No DIY in Cebu. Built with student developers and supported by his family, the home and repair services marketplace is inviting service professionals to register ahead of its customer rollout.

A broken treadmill at home gave 11-year-old Julian Markus Villaflores the idea for No DIY, a marketplace that aims to help households find skilled workers and service professionals. The Cebu-based platform is now inviting professionals to register ahead of its customer rollout.

It started with one repair

Julian Markus watched his father ask around, search online and call for help, yet finding a treadmill technician still took time. A household needed a repair, but reaching the right person was difficult. No DIY aims to give families another place to look and professionals another way to reach customers beyond their existing contacts.

"I saw my dad try so hard just to find one person who could fix it," Julian Markus said. "There are so many good technicians out there. They just can't find each other. I wanted to make that easy."

Built with student teams

Julian Markus brought the idea to ASV Business Solution, the Cebu software company led by his mother, April Villaflores. The company, which develops Cirquolus, runs an internship program for Computer Science and IT students from universities across the Philippines.

Students from La Salle University in Ozamiz City laid the initial foundation. A team from Cebu Technological University-Ginatilan Extension conducted social surveys and market-fit analysis. Interns from Northwest Samar State University continued development and completed the app. As each batch finished its required hours, the work passed to the next team.

"Every batch knew they might not be the ones to finish it, and they gave it their best anyway," said April Villaflores, managing owner of ASV Business Solution. "Julian learned what it means to lead. The students learned what it means to build something real people will use."

Learning within Cebu's startup community

Alongside his work on No DIY, Julian is actively involved in Cebu City's startup community. He participates in Sugod Bahay gatherings and a startup development program through StellarPH and the Department of Science and Technology (DOST). These activities give him opportunities to learn alongside other entrepreneurs, with support from his family and the student developers who helped build the platform.

Service professionals invited to register

No DIY is welcoming technicians, electricians, plumbers, aircon and appliance repair specialists, carpenters and other service professionals to create profiles ahead of its customer rollout. A profile gives professionals a place to explain what they offer and helps potential customers find services that match their needs.

Professionals can register at https://no-diy.com/auth/register

About No DIY Technologies

No DIY is a Philippine marketplace founded by Julian Markus Villaflores in Cebu to connect households with skilled workers and service professionals. It is currently accepting professional registrations ahead of its customer rollout. Website: https://no-diy.com/

ASV Business Solution is a software company based at UPinIT, Gorordo Avenue, Lahug, Cebu City. It develops Cirquolus ERP and runs an internship program for Computer Science and IT students. Student teams in the program contributed to the development of No DIY.


GASA, Gogolook and Meta Bring Global Anti-Scam Summit Asia to Bangkok for the First Time


 Co-hosted with Thailand’s Ministry of Digital Economy and Society, the Summit will bring regional leaders together to address cross-border scam networks, victim protection and AI-driven threats BANGKOK, THAILAND, October 26, 2026 — The Global Anti-Scam Alliance (GASA), Gogolook, the developer of Whoscall, and Meta will bring the Global Anti-Scam Summit Asia to Bangkok for the first time on November 10–11, 2026. Held at Pullman Bangkok King Power, the two-day Summit will bring together government officials, law enforcement agencies, financial institutions, telecommunications providers, technology companies, researchers and civil society organisations to strengthen the region’s collective response to scams.

Co-hosted by GASA, Royal Thai Police (RTP), and Thailand’s Ministry of Digital Economy and Society (MDES), the Summit is supported by organisations including Gogolook, Meta, Google, Trend Micro, CUBE AI, and Outseer. H.E. Chaichanok Chidchob, Thailand’s Minister of Digital Economy and Society, is scheduled to deliver the opening keynote on Thailand’s leadership in building a safer digital future.

“Scam networks operate across borders and digital channels, so our response must connect the organisations that can prevent harm, support victims and disrupt criminal operations,” said Jorij Abraham, Managing Director of GASA. “As a major regional hub, Thailand faces the challenges posed by transnational scam networks. Its policies and actions can play a pivotal role in strengthening safety across Southeast Asia. Bringing the Summit to Bangkok gives leaders from across the region an opportunity to turn shared insights into practical cooperation.”

The Summit will present findings from the State of Scams in Asia 2026 report and unveil the State of Scams in Thailand 2026 report, offering both a regional perspective and a closer look at the challenges facing Thailand. The findings will provide a starting point for discussions on how governments and industries can identify emerging threats and coordinate their responses.

The programme will examine the human and operational impact of scam compounds, including survivor experiences and cross-border responses to trafficking. Sessions will also address the financial infrastructure behind scams, national anti-scam systems, AI-enabled threats, safer digital services, and the role of telecommunications providers in tackling fraudulent calls and messages. On the second day, GASA working groups will bring participants together to advance cooperation in research, enforcement, intelligence sharing, prevention and consumer education.

“Scams rarely stay within one platform, industry or country. Protecting people requires us to identify risks earlier and share the intelligence needed to act across the entire scam journey,” said Jeff Kuo, Co-founder and CEO of Gogolook. “Our participation in previous Asia Summits, from Taipei to Singapore, has shown us the value of bringing different sectors together. We look forward to building on those connections in Bangkok and working with partners across the region to strengthen practical defences against scams.”

The Summit will also host the Scam Fighter Awards, recognising initiatives that have made a measurable contribution to scam prevention, detection, disruption and enforcement.

Registration for the Global Anti-Scam Summit Asia 2026 is now open. Government agencies, businesses, researchers and other organisations working on digital safety are invited to join the discussions, learn from the latest anti-scam research and connect with partners from across the region. For the programme and registration details, visit the Summit website.

About Global Anti-Scam Alliance

About the Global Anti-Scam Alliance The Global Anti-Scam Alliance (GASA) is a nonprofit organization bringing together policymakers, law enforcement, consumer authorities, NGOs, the financial sector, telecommunications operators, internet platforms, cybersecurity organizations and other stakeholders to share knowledge and develop solutions to protect consumers from scams. GASA Website: https://gasa.org/

Planet Ocean Underwater Hotels Invites all Philippines Resorts to Evaluate Movable Underwater Hotel Partnership


Planet Ocean Underwater Hotels, LLC invites all the resorts in the Philippines to explore partnerships offering guests an extraordinary Inner Space Eco-Tourism experience aboard patented, 26-room movable underwater hotels without requiring resorts to purchase them. Developed over 16 years, the zero-discharge concept combines underwater hospitality with a commitment of 16.5% of net profits to coral-reef restoration, while creating opportunities for international fabrication, Philippines maritime veteran co-ownership employment, local workforce training, marine-science education, and sustainable economic development.

KEY WEST, Fla. USA – October 21, 2026 – Planet Ocean Underwater Hotels, LLC, today invited resorts and relevant authorities in the Philippines to begin a technical evaluation of a partnership built around its patented movable underwater hotels.

The design, protected by U.S. Design Patent D-736,947, places 26 guestrooms about 30 feet below the surface at normal atmospheric pressure, accessible by four glass traction elevators inside two steel casings. The zero-discharge underwater hotel vessel stands on four retractable steel legs instead of permanent foundations or anchors, allowing it to be relocated for improved marine-life viewing or to avoid storms.

Participating Philippines resorts are not asked to purchase the movable underwater hotel vessel. Under the proposed host-resort arrangement, a resort would use a movable underwater hotel for an initial five-year term. Planet Ocean’s global funding structure, developed over 16 years, uses escrow accounts established by participating resorts under agreed terms.

Planet Ocean has committed 16.5 percent of its net profits to Philippines's coral-reef restoration and marine conservation, with independent audits and public reporting. Philippines Scientists, universities, and conservation specialists would guide how those funds are used, including coral nurseries, reef monitoring, and, where scientifically appropriate, Biorock restoration.

The initiative traces back to December 2015, when a Maldivian diplomat approached founder Tony Webb after COP21 to ask how the design might help the island nation. Planet Ocean recently held discussions in Malé with the Maldives Minister of Tourism and Environment and an official from the Ministry of Fisheries and Ocean Resources. The Minister said “yes” to the concept and, like the resorts that would offer guests a safe Inner Space Eco-Tourism experience, now wants to see the first movable underwater hotel built.

For 16 years, Tony Webb had never received a “yes.” Now, Planet Ocean is extending the same invitation to the Philippines's 7,641 island nation.

Planet Ocean’s fabrication network spans five countries. Houma and Morgan City, Louisiana, serve as the U.S. fabrication base. The Philippines is envisioned as the new corporate world headquarters, fabrication and assembly, and the training center for Southeast Asia and the Indian Ocean. Partners in China, South Korea, and Japan are expected to supply specialized steel and acrylic components and assist with the installation of triple-redundancy systems. Mass fabrication of 50 movable underwater hotels, in less than one year.

The program also aims to create pathways for qualified local Philippines maritime Coast Guard and Special Forces veterans co-ownerships. The young islanders, from school marine-science programs through technical training and university research now have new opportunities that never existed before.

“The Maldives asked in 2015. Today, we invite the Maldives and the Philippines,” said Tony Webb, Founder and Managing Director and a U.S. Navy veteran. “Restore the coral reefs. Train the people. Measure the results. We are ready for serious technical evaluation.”

Interested resorts and Philippines organizations can submit a licensing inquiry at:

www.planetoceanunderwaterhotel.com/global-licensing-opportunities.php

This is a true gift of new prosperities for the Philippines's future.

About Planet Ocean Underwater Hotels, LLC

About Planet Ocean Underwater Hotels, LLC

Based in Florida, USA Planet Ocean Underwater Hotels is a self-funded company built on the principles of “Pay It Forward” and “People Helping People.” The company designed the world’s first movable underwater hotel, featuring one-atmosphere, zero-discharge underwater accommodations focused on Inner Space Eco-tourism, coral restoration, marine science, education, Philippine veteran co-ownerships, and employment.

More information is available at www.PlanetOceanUnderwaterHotel.com

3rd Space Studios has officially opened in Pioneer, Mandaluyong City, offering an Intimate Setting for Creative Collaborations, Corporate Events, Private Bookings, and Co-Creating Sessions

 


 3rd Space Studios today opened its doors, introducing a thoughtfully designed, multi-purpose studio where intimate groups can learn, create and connect. Located at Unit LG07, Pioneer Highlands, Tower 1 in the heart of the Pioneer–Greenfield–Ortigas corridor, the space offers private bookings for corporate offsites, workshops, masterclasses, media shoots and celebrations, alongside flexible hourly and daily co-creating access for professionals, students and remote workers.

Metro Manila's workforce is changing how it meets. Hybrid teams no longer need a full-time office, but they still need somewhere private and professional to plan, pitch and celebrate together. At the same time, demand is rising for "third spaces": places outside home and the office for focused work, continuous learning and community. 3rd Space Studios was built for both needs under one roof.

"Teams told us the same thing again and again: hotel function rooms feel too formal, cafés are too noisy, and production studios are too expensive for a half-day session," said Pauline Yu of 3rd Space Studios. "We built a space that sits right in between. It's warm enough for a creative workshop, private enough for a leadership offsite, and ready to go the moment you walk in. Come in as you are. Walk out with new skills and real work done."

One studio, three ways to use it

Private and corporate bookings. Exclusive use of the studio for offsite strategy sessions, client meetings, product launches, roundtables, trainings and private celebrations. Bookings start at three hours and include presentation tools, with add-ons available for styling and media setups.

Co-Creating Space (coworking). Flexible hourly and day passes for focused work, study and small-team collaboration, with fast Wi-Fi, ergonomic seating and a calm atmosphere. Co-creating runs whenever no private booking is scheduled.

Co-Lab Network (collaboration). A partnership program for workshop facilitators, masterclass hosts and creators. 3rd Space Studios helps market, co-execute and ticket each session, so hosts can focus on teaching while the studio handles the setup.

Built for the corridor

The studio's location lets it serve three very different neighbors. Residents of Pioneer's high-rise towers get a quiet place to focus close to home and a venue for after-work classes. Weekend visitors to the Greenfield lifestyle district can join community talks, creator pop-ups and hands-on workshops. Corporate teams and agencies in Ortigas gain an offsite venue minutes from the office, without the formality or cost of a hotel ballroom.

The space is designed to suit the growing number of AI upskilling sessions, podcast recordings, content shoots and professional development workshops that companies and creators now run each month. Operations follow a low-waste approach, and the studio welcomes eco-conscious brand partners for pop-ups and activations.

"Most venues make you choose between a meeting room and a creative space," added Pauline. "At 3rd Space, a sales team can hold its quarterly planning in the morning, and a podcast crew can record in the same room that afternoon. That flexibility is what modern teams and creators are looking for."

Availability

3rd Space Studios is now accepting corporate event bookings, private reservations, co-creating walk-ins and facilitator partnership applications. To book a site visit or reserve a date, visit 3rdspacestudios.ph, email 3rdspacestudioscollab@gmail.com or call 09175148899. Follow @3rd_space_studios on Instagram and Facebook for the latest workshop schedule.

About 3rd Space Studios

3rd Space Studios is a multi-purpose studio in Mandaluyong City, serving the Pioneer, Greenfield and Ortigas business and lifestyle corridor. Designed for intimate groups to learn, create and connect, it offers private and corporate event bookings, flexible coworking through its Co-Creating Space, and revenue-sharing partnerships with workshop facilitators and creators through its Co-Lab Network. Learn more at 3rdspacestudios.ph.

Why More Filipino Families Are Choosing Singapore for Their Next Getaway

  For Filipino families, planning a holiday often means finding the sweet spot between what the kids want to do and what the adults want to ...