The Jollibee Group has just stirred the Philippine cafe scene with the first pour at Common Man Coffee Roasters (CMCR) in Makati City. It wasn’t just coffee they served on January 11, 2024, but a promise of an avant-garde café experience. Serving up more than a cup of Joe, CMCR is crafting a narrative that extends from bean to brunch.
Ernesto Tanmantiong, the orchestrator of joy at Jollibee Group, believes this venture is more than just expansion; it’s a dedication to providing Filipinos with a refined edge to their café sojourns. Common Man Coffee Roasters is not just introducing specialty coffee but also an assortment of nutritious brunch choices, each a pledge to enrich the local palate.
Flourishing first in Singapore, spreading its aroma to Malaysia, and now percolating in the Philippines, CMCR has become synonymous with top-tier coffee and the quintessential brunch. The heartening environments of Ayala Triangle Gardens now echo with the buzz of Common Man’s enthusiasts eager for their next caffeine fix or gourmet delight.
The Nitro Honey Oat Latte and Filter Brew at CMCR headline a coffee menu that dares to impress the most discerning of coffee aficionados. The culinary ride doesn't end there. Brunch, with its pièce de résistance – the Common Man Full Breakfast, pours on the platter an array of tasty classics with a twist.
Exploring the casual yet voguish space of CMCR, it’s immediately clear: this isn’t a run-of-the-mill coffee stop. The modern "come as you are" ambiance is coupled innovatively with an on-site roastery, inviting not just tasting but learning and engagement with every sip.
CMCR’s entry into the Philippines isn’t just about importing a brand; it’s about instilling a new essence into Manila’s social grind. They’re not here just to serve coffee but to revolutionize how Filipinos experience and engage with the bean and its berry.
Every item on the menu is a deliberate dance of flavors, with the Common Man Beef Brisket Benedict delivering a savory spectacle. This isn't mere eating; it’s a flavor journey that Common Man curates meticulously for its patrons.
Koon Beng Chua speaks of roasting as an intimate tale, spun afresh with each batch. At CMCR, coffee is not just roasted; its story is retold, enriching customers’ appreciation and enveloping the senses in a full-bodied experience.
Through every beverage and meal it serves, CMCR carries Jollibee Group’s torch of joy. But with great taste comes great responsibility – hence, their commitment to consciously sourced ingredients, ensuring a responsible indulgence for all its guests.
Now that the doors are open, the tables are set, and the coffee is brewing, the invitation stands – come and be part of a culinary revolution that’s been set into motion by Jollibee Group’s bold ambition and Common Man Coffee Roasters’ meticulous craft.
Witness the dawn of a new era in Philippine coffee culture with the Jollibee Group's launch of the first Common Man Coffee Roasters café in Manila. Dive into a world where specialty coffee meets gourmet brunch in the heart of Makati. Join us for a meticulously crafted experience.
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