Unleashing Bargains: Puregold’s New Initiative to Combat Rising Prices

SOURCE: PUREGOLD

There's been a monumental decision in Manila. Supermarket chain operator Puregold Price Club, Inc. has announced a monthly discount promotion, set to occur on the first day of each month. This move is a strategic response to the increasing prices of basic goods, a phenomenon that has steadily been impacting Filipino consumers. 

This Friday, Puregold will launch its innovative program dubbed "Hakot Every1". This initiative is designed to offer significant discounts on basic necessities and prime commodities, thereby softening the economic blow for Filipinos across the nation.

The "Hakot Every1" program is a monthly initiative aimed at easing the burden of grocery expenses. On March 1, Puregold will offer significant discounts on various breakfast essentials, setting the tone for a more affordable living experience. 

This initiative extends beyond just providing discounts. Puregold has taken a step further by ensuring that Tindahan ni Aling Puring and Puregold Perks members can avail of up to 10 percent price off on select items. This includes everyday staples such as coffee, creamer, and bread.

The benefits of this initiative are multi-fold. The publicly listed supermarket chain operator aims to ease the impacts of inflation, especially for Filipino families that were heavily affected by the inflationary pressures in the past. 

Moreover, Puregold's new program also aims to cater to the various needs of its buyers, whether for household consumption or stock for their local merchandise or sari-sari- stores.

This initiative arrives on the heels of a new Suggested Retail Price (SRP) Bulletin released by the Department of Trade and Industry in January this year. The bulletin adjusted the prices of nine basic goods including coffee and salt upward, adding to the financial strain on consumers.

The DTI has been considering to gradually adjust the SRPs of basic necessities and prime commodities to assist consumers in absorbing the higher prices of goods. Puregold's initiative serves as a timely response, providing Filipinos with much-needed relief.

The SRP Bulletin identified fifty-four shelf-keeping units with pending price increments. In this context, the "Hakot Every1" initiative by Puregold can be seen as a strategic move to protect consumers from these impending price hikes.

Puregold has always been committed to serving the needs of its customers. With this initiative, the supermarket chain operator is further reinforcing its commitment to help Filipinos navigate the economic landscape with ease.

The "Hakot Every1" initiative is not just a discount program, but a shift in the retail landscape. By offering substantial discounts on basic goods, Puregold is setting a new standard for the grocery shopping experience in the Philippines.

The essence of Puregold's initiative is its underlying commitment to the Filipino family. By easing the burden of grocery expenses, Puregold is strengthening its bond with Filipino families and making a significant contribution to their wellbeing.

The "Hakot Every1" initiative is not just beneficial for consumers, but it also benefits Puregold. By having more customers avail of their goods at lesser prices, the supermarket chain operator is able to maintain a steady flow of revenue while also contributing to the economic wellbeing of the Filipino community.

Puregold's initiative represents a beacon of hope amid rising prices. As the country battles inflation, initiatives like "Hakot Every1" serve as a testament to the resilience of the Filipino spirit, and the relentless pursuit of companies like Puregold to serve their customers better.