In a landmark move that redefines the cinematic landscape in the Philippines, IMAX Corporation and SM Cinema have announced a monumental expansion of their partnership. This collaboration is set to introduce 10 cutting-edge IMAX® with Laser systems across the archipelago. This strategic alliance not only underscores the duo's enduring relationship but also signals a significant leap forward in delivering unparalleled movie-going experiences to Filipino audiences. With installations planned for three brand-new locations and upgrades to seven existing cinemas, the venture promises to invigorate the local entertainment scene with unprecedented visual and auditory fidelity.
Rich Gelfond, the CEO of IMAX, shared his enthusiasm about the expansion, highlighting it as a reflection of the accelerating global momentum of IMAX's network growth. This development is buoyed by a robust film slate, promising an exciting future for movie aficionados. Gelfond's sentiments were echoed by SM Supermalls President Steven T. Tan, who emphasized the Philippines' burgeoning role in the global entertainment sphere. This initiative is poised to redefine the standards of cinematic excellence in the country, marking a new chapter in its entertainment history.
At the heart of this expansion lies the IMAX with Laser technology, IMAX's most sophisticated theatre offering to date. Developed from the ground up, this technology is designed to immerse viewers in a spectacle of crystal-clear images and precision audio. The revolutionary 4K laser projection system, equipped with a new optical engine and custom-designed lenses, promises to deliver an unmatched cinematic experience. With brighter images, increased resolution, deeper contrast, and a broader color spectrum, IMAX with Laser sets a new benchmark for cinematic presentations, exclusively available on IMAX screens.
IMAX and SM Cinema's partnership, flourishing since 2006, has been a beacon of success, with nine locations currently in operation across the Philippines. This expanded collaboration more than doubles IMAX's footprint in the Filipino market, a testament to the enduring vision and commitment of both entities. The Philippines has rapidly emerged as a key market for IMAX, showcasing significant growth and performance within the Southeast Asian region and globally since 2022.
IMAX's dedication to innovation in entertainment technology has established its network as a pivotal platform for showcasing major event films worldwide. By combining proprietary software, architecture, and equipment, IMAX has created a unique ecosystem that transports audiences beyond the conventional movie-going experience. This global reach is supported by IMAX's strategic presence in key cities worldwide, including New York, Toronto, Los Angeles, London, Dublin, Tokyo, and Shanghai, further solidifying its position as a leader in entertainment technology.
The expansion of IMAX® and SM Cinema's partnership heralds a new era in the Philippine cinematic experience. With the deployment of IMAX with Laser systems, Filipino audiences are set to enjoy the pinnacle of movie-watching, characterized by lifelike imagery and immersive audio. This initiative not only enhances the local entertainment landscape but also affirms the Philippines' ascending role in the global cinematic domain. As we look forward to the opening of these state-of-the-art facilities, the anticipation for a transformative cinematic journey grows, promising to captivate and enchant audiences across the nation.
In conclusion, the enhanced partnership between IMAX® and SM Cinema signifies a milestone in the evolution of cinematic experiences in the Philippines. By introducing the advanced IMAX with Laser technology to the Filipino market, this collaboration is poised to redefine movie-going, offering audiences an unparalleled visual and auditory feast. As we await the rollout of these technological marvels, the future of cinema in the Philippines looks brighter and more immersive than ever.
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