Picture this: you're lounging in your living room in Manila, Philippines, flipping through channels on your new Android STB. You're not just scrolling through the usual suspects—you're diving into a treasure trove of content, thanks to Cignal TV's latest partnership with Quickplay. This isn't just another TV upgrade; it's a revolution in how Filipinos experience entertainment.
Cignal TV, the leading pay-TV provider in the Philippines, has taken a bold step forward by expanding its collaboration with Quickplay. This partnership is all about bringing unparalleled content variety to Filipino television viewers, and it’s happening right now. The excitement isn't just localized to Manila, though. The buzz has reached as far as Toronto, where Quickplay's headquarters are located. Together, these powerhouses are setting the stage for a new era of entertainment.
So, what’s all the fuss about? Let’s talk about the new Android set-top box (STB) that Cignal TV has just launched. This isn’t your run-of-the-mill device; it’s a gateway to a universe of content. By leveraging Quickplay's cloud-native, open architecture OTT platform, Cignal TV has crafted an all-in-one entertainment platform that’s nothing short of spectacular.
The Cignal Play TV Android STB is packed with features. Imagine accessing multiple tiers of Cignal TV live and on-demand content, along with pre-installed apps like Pilipinas Live, Netflix, Disney+, HBO Go, VIU, and Lionsgate. All of this is available regardless of your broadband provider. It's seamless, it's diverse, and it's exactly what viewers have been craving.
And the best part? This isn’t a one-off. Cignal TV plans to build on this foundation, continuously expanding its content, product, and business model offerings. With Quickplay’s versatile platform, the sky's the limit.
If you’re wondering how Cignal TV managed to pull off such a feat, the answer lies in their strategic use of Quickplay’s platform. This isn’t just about delivering content; it’s about delivering an experience. Since moving to Quickplay’s platform in 2022, Cignal TV has seen a host of improvements, from better streaming performance to more intuitive content management.
Quickplay’s platform is a powerhouse, designed for building scalable applications in the cloud. It uses technologies like microservices, APIs, and immutable infrastructure to ensure that everything runs smoothly. For Cignal TV, this means a more agile approach to content delivery and a user experience that’s winning hearts and minds.
One year after the initial switch, Cignal TV used the same platform to launch Pilipinas Live, a sports service tailored for Pinoy viewers worldwide. This move underscores the versatility and power of Quickplay’s OTT platform.
Paul Pastor, Quickplay’s Chief Business Officer and Co-Founder, hit the nail on the head when he said that strategies like these are essential for MVPDs to retain their place in the living room. Cignal TV is redefining what it means to own the living room, using Quickplay’s platform to launch game-changing Android STB services that offer a competitive edge in the Philippines.
This isn’t just about staying ahead in the market; it’s about addressing the needs of the Filipino community. Cignal Play, the VOD and linear programming platform of Cignal TV, offers up to 80+ top channels and over 1,000 hours of movies and series. It’s open to all users in the Philippines, with or without a Cignal Pay TV subscription.
In conclusion, Cignal TV and Quickplay have forged a partnership that’s not only shaking up the entertainment industry in the Philippines but also setting a benchmark for OTT services worldwide. This collaboration is proof that when innovation meets creativity, the possibilities are endless. So, whether you’re in Manila or Toronto, get ready to experience entertainment like never before.
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