Picture this: Siargao's pristine beaches, the soothing sounds of the ocean, and a luxurious villa resort that embodies eco-friendly elegance. This isn’t just a daydream; it's the future of Siargao's hospitality scene, thanks to Robinsons Hotels and Resorts (RHR) and their bold new partnership with Hira Holdings, Inc. (HHI). RHR, the leading hospitality group in the Philippines, has signed a 10-year management agreement with HHI to bring an unparalleled luxury villa resort to Barangay Malinao, General Luna, set to open its doors in 2026.
This exciting collaboration marks Hira Holdings' first foray into the hotel industry. Initially known as the first franchisee of Jollibee, Hira Holdings has since diversified into premium property development. According to Haresh Hiranand, the president of HHI, the expertise and reputation of RHR made it an easy decision to embark on this hospitality journey. The blend of RHR’s global hospitality standards and the distinctive Filipino brand of service promises to elevate Siargao’s tourism scene.
Sustainability is more than just a buzzword; it’s a commitment that RHR is bringing to their latest venture in Siargao. Imagine 18 stunning villas, each designed with eco-friendly principles in mind, seamlessly blending luxury with nature. The immersive pool experience and contemporary all-day dining options will offer guests a taste of paradise while staying true to sustainable practices.
Barun Jolly, Senior Vice President and Business Unit Head of Robinsons Hotels and Resorts, underscores the importance of this project. “This partnership signifies a step forward in our mission to continuously expand our presence geographically while maintaining our commitment to exceptional service and sustainable practices." The eco-friendly focus aligns perfectly with the growing trend of responsible tourism, making Siargao not only a hotspot for surfers but also for environmentally-conscious travelers.
Siargao is experiencing a tourism renaissance. With 529,822 visitors in 2023 compared to just 125,008 the previous year, the island is riding a wave of popularity. Known for its world-class surfing scene, Siargao is quickly becoming a premier tourist destination. The timing couldn’t be better for RHR’s luxury venture, poised to enhance the island's allure with its upscale offerings.
The new villa resort in Siargao is more than just a place to stay; it’s an experience that captures the essence of the island. Guests can expect a fusion of modern comforts and authentic local charm, making their stay memorable. The project aims to attract both domestic and international travelers, further boosting Siargao’s status on the global tourism map.
The collaboration between RHR and HHI is just the beginning of a promising journey in the hospitality sector. RHR's diverse portfolio already includes 30 hotels under five local brands, including Go Hotels, Summit Hotels and Resorts, and Grand Summit Hotels. This latest endeavor aligns with their strategy to expand through franchising and management agreements, providing a template for future projects.
Barun Jolly expresses optimism about the future: “We are confident in the bullish economic projection of the country and with our expertise in hotel brand development we would like to enable optimistic investors who want to venture into the hospitality industry as well.” This venture is not just about building a luxury resort; it’s about creating opportunities and setting new standards in the industry.
For those interested in experiencing this new wave of luxury or considering partnerships with Robinsons Hotels and Resorts, more information is available at robinsonshotels.com. As Siargao prepares to welcome this new eco-friendly retreat, the island’s future looks brighter than ever, promising unforgettable experiences for travelers seeking both adventure and relaxation.
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