COURTESY: Robinsons Hotels and Resorts (RHR)
When it comes to upgrading your vacation plans or seeking a staycation with flair, Robinsons Hotels and Resorts (RHR) is rolling out the red carpet. With a whopping PHP 10 billion investment, they’re not just making waves—they’re creating a tsunami in the hospitality sector. Here’s the scoop on how RHR, part of Robinsons Land Corporation, is shaking things up from Cebu to Metro Manila.
Picture this: With a massive PHP 10 billion investment, RHR is expanding its presence and luxury portfolio, adding over 990 room keys to its already impressive lineup. This move isn’t just significant in terms of numbers; it’s a game-changer for the hospitality industry in the Philippines. RHR’s strategic investment includes the launch of ultra-luxury brands like 'NuStar' in Cebu, the chic 'Grand Summit' in key areas like Cebu and Pangasinan, and the much-anticipated 'Fili' in Metro Manila.
These developments aren’t just about adding more hotels; they’re about redefining what luxury means in the Philippines. By creating spaces that offer world-class experiences, RHR is setting itself apart from the competition, solidifying its status as a leader in the hospitality sector. This investment is not just a financial one; it's a commitment to enhancing guest experiences and pushing the boundaries of what Filipino hospitality can achieve on a global stage.
Enter Fili Hotel, the first Filipino-owned five-star brand that’s turning heads and winning hearts. Located within Cebu's premier NUSTAR Resort complex, Fili isn't just another hotel; it’s a statement. With its architectural design winning the Best Hospitality Architectural Design award at the 18th Property Guru Asia Property Awards, Fili is a testament to the art of Filipino hospitality. As Barun Jolly, the Senior Vice President and Business Unit General Manager of RHR, puts it, "Fili is a heartfelt project that celebrates Filipino hospitality while setting a new standard in international luxury."
The upcoming Fili Hotel in Bridgetowne, Metro Manila, promises to be just as iconic, standing tall alongside the Opus Mall and the Victor statue. It’s more than a place to stay; it’s a cultural landmark that pays homage to Filipino ingenuity and warmth. This hotel is poised to attract both locals and tourists who are eager to experience the fusion of traditional Filipino hospitality with modern luxury.
If you’re seeking the crème de la crème of luxury experiences, NUSTAR is your destination. As part of the NUSTAR Resort complex in Cebu, this ultra-luxury brand is designed for guests who demand nothing but the best. RHR is pulling out all the stops to ensure that every guest's experience at NUSTAR is unparalleled, offering personalized service that meets the highest international standards.
Robinsons Hotels and Resorts is not just elevating Filipino hospitality; they’re setting new benchmarks in global excellence. NUSTAR is a celebration of everything luxurious, from its exquisite design to its world-class amenities. Whether you’re a local or an international traveler, you’ll find that NUSTAR redefines what it means to experience luxury in the heart of Cebu.
For those who crave a blend of culture and luxury, Grand Summit is your go-to brand. This lifestyle brand, which opened its doors in Gensan in 2021, is all about connecting guests with local culture while offering an elevated hospitality experience. With two new properties set to open in Cebu and Pangasinan, Grand Summit is expanding its reach, bringing its unique brand of unpretentious luxury to new regions.
In Pangasinan, the Grand Summit will offer upscale hospitality alongside the expansive Robinsons mall, creating a hub of activity and relaxation. Meanwhile, in Cebu, the Grand Summit will complete the NUSTAR Resort complex, providing guests with a seamless blend of local culture, art, and design. It’s more than just a place to stay; it’s an experience that invites guests to immerse themselves in the local culture while enjoying all the comforts of luxury living.
Robinsons Hotels and Resorts is not just expanding; they’re revolutionizing the hospitality industry in the Philippines. With this PHP 10 billion investment, RHR is not only positioning itself as a leader but also as a pioneer in offering luxurious, culturally rich, and world-class experiences. As they continue to grow, RHR is dedicated to delivering elevated luxury and branded stay experiences across the nation. So, whether you’re planning a getaway or just dreaming of one, keep an eye on RHR—they’re setting the stage for unforgettable experiences.
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