Bonjour, Manila! A New Culinary Adventure Begins
Manila, Philippines – The bustling metropolis is abuzz with culinary excitement as the Jollibee Group kicks off the new year by introducing Tiong Bahru Bakery's first branch in the Philippines. This marks a delectable foray into fresh viennoiseries and handmade pastries. Originally hailing from Singapore, Tiong Bahru Bakery has gained a reputation for serving exquisite croissants and pastries crafted from the finest French ingredients. With 21 branches in Singapore, its first Philippine location at Verve Residences Tower 2, Bonifacio Global City (BGC) in Taguig, promises to be a haven for pastry lovers.
Ernesto Tanmantiong, the Global President and CEO of the Jollibee Group, emphasized the strategic alignment of introducing Tiong Bahru Bakery to the Philippines with their mission to offer exciting, world-class dining experiences to Filipinos. The collaboration with exceptional partners like Titan Dining, Ayala Malls, and Bonifacio Global City, has been crucial in bringing this vision to life. As Tanmantiong aptly put it, this collaboration is about blending local and global culinary traditions and spreading the joy of eating.
The Authentic Taste of Tiong Bahru in Manila
What sets Tiong Bahru Bakery apart is its unwavering commitment to excellence, as showcased in its signature offerings. The crowning glory of their lineup is the flaky and buttery croissant, a masterpiece that embodies the art of French baking. Alongside it, the indulgent Pain Au Chocolat and the bestselling sweet and rich Kouign Amann stand as favorites among pastry aficionados. For those seeking savory delights, the Za’atar Miso Eggplant Sandwich and the zesty Lemon Tart provide a refreshing twist to the traditional.
Joseph Tanbuntiong, CEO of Jollibee Group Philippines, expressed his excitement about making Tiong Bahru Bakery a staple in the local scene. The aim is to create a go-to spot where people can indulge in freshly baked products while soaking in the inviting ambiance of the store. With the use of sustainably sourced beans by Common Man Coffee Roasters, the Tiong Bahru Bakery dining experience is completed with a cup of good coffee that complements their delightful pastries.
Crafting Perfection: The Art of Viennoiseries
Tiong Bahru Bakery’s reputation for excellence stems from its dedication to the true craft of artisanal baking. The use of the finest French ingredients, paired with time-honored techniques, is deeply ingrained in their DNA. The meticulous process of creating their signature croissants is a testament to this commitment. Taking three whole days to perfect, this involves careful fermentation, layering, proofing, and baking to achieve that golden, flaky finish that has become synonymous with their brand.
Matt McLauchlan, Tiong Bahru Bakery’s General Manager, highlighted the skill and dedication of their bakers. The belief that great food is worth the time and effort is at the core of their operations. Each bite of their croissants tells the story of craftsmanship and passion, a narrative that resonates with every customer who walks through their doors.
A New Culinary Landmark in BGC
With its doors open daily from 7 a.m. to 10 p.m., Tiong Bahru Bakery’s BGC branch is set to become a culinary landmark. The strategic location in Bonifacio Global City makes it accessible to both locals and tourists alike, offering a slice of French elegance in the heart of Manila. As patrons step into the bakery, they are greeted by the warm aroma of freshly baked goods, an invitation to indulge in a delightful culinary journey.
For those eager to learn more and stay updated on Tiong Bahru Bakery’s offerings, following them on Facebook or visiting the Jollibee Group official website is highly recommended. This is not just another bakery; it's a celebration of flavors, a tribute to the art of baking, and a promise of joy in every bite.
More Than Just Pastries
In conclusion, the opening of Tiong Bahru Bakery in the Philippines is more than just an expansion; it's a celebration of culinary artistry. It's about bringing people together through the universal language of good food and creating memorable dining experiences. As the Jollibee Group continues to introduce global culinary treasures to the Filipino market, the promise of exciting, world-class dining experiences is one that is sure to delight food enthusiasts across the nation.
So, whether you're a fan of flaky croissants, indulgent pastries, or simply looking for a cozy spot to enjoy a cup of coffee, Tiong Bahru Bakery in BGC is ready to welcome you with open arms and a hearty “Bonjour!”
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