Ahead of Milan Fashion Week, LA TRỊNH atelier is set to
present its new collection, “Gods Within Her,” in Milan, continuing its journey
of bringing stories of Vietnamese culture, femininity and traditional
craftsmanship to the international creative community.
Founded in 2024, LA TRỊNH atelier has developed a creative
model that connects design thinking in Milan with the refined craftsmanship and
artisanal expertise of Vietnam. With the ambition of building a fashion brand
rooted in Vietnamese identity while speaking through an international creative
language, LA TRỊNH atelier sees fashion not only as a means of personal
expression, but also as a cultural bridge through which Vietnam’s original
values can be reinterpreted through a contemporary lens and shared with a
global audience.
The atelier focuses on designs with lasting creative value
and a distinctive character, with particular attention to garment construction,
refined finishing and a sustainable relationship between the garment and its
wearer.
From
Milan, a Creative Journey Rooted in Vietnam
At the heart of LA TRỊNH atelier’s creative direction is
Creative Director Namie Trịnh, currently studying Fashion Design at Nuova
Accademia di Belle Arti (NABA) while working as a fashion designer and stylist
in Milan.
Drawing on a distinctive surrealist aesthetic, Namie Trịnh
develops a design language at the intersection of Ready-to-Wear and Couture,
combining strong architectural structures with the natural movement of the body
and fabric.
Her debut collection, “Ám Hoa – Cenere Fiorità,” marked the
beginning of this creative direction, bringing together Vietnam’s traditional
craftsmanship with an international contemporary design language.
Inspired primarily by renowned Vietnamese painter Tô Ngọc
Vân’s “Portrait of a Young Woman with Lilies,” the collection portrays the
graceful image of Vietnamese womanhood through minimalist, architectural
silhouettes and carefully selected materials.
The designs balance angular geometric structures with the
natural softness of their forms. Each piece represents a meticulous exploration
of craftsmanship, expressing the designer’s individual creative identity while
preserving the elegance and precision associated with traditional tailoring.
Building on this foundation, LA TRỊNH atelier continues its
creative journey with its new collection, “Gods Within Her,” to be presented in
Milan in September 2026.
“Gods
Within Her” – When Femininity Becomes a Language of Cultural Connection
“Gods Within Her” is a new chapter in LA TRỊNH atelier’s
creative journey, exploring the awakening of the inner goddess and the enduring
beauty of femininity.
The woman portrayed in the collection moves through ancient
sanctuaries, mythical mountains and cultural landscapes stretching from East to
West. This journey is not simply a passage across geographical spaces, but an
exploration of different layers of symbolism, memory and cultural identity.
Featuring 30 designs, the collection explores femininity and
the power of contemporary womanhood, while bringing traditional craftsmanship
into dialogue with contemporary design.
On the Milan runway, the interplay between Eastern and
Western symbols is transformed into a fashion language, where beauty, mystery
and femininity become a meeting point between different cultures.
Through “Gods Within Her,” LA TRỊNH atelier seeks to bring
Vietnamese and Asian cultural symbols closer to the international creative
community, while continuing its commitment to preserving and elevating
traditional craftsmanship through a distinctive design language.
The project also embraces the principles of sustainable
fashion, placing emphasis on the enduring value of design, materials and the
relationship between people and nature.
Partners
on the Journey to Bring a Vietnamese Story to the World
The international journey of a young fashion brand is shaped
not only by the designs presented on the runway, but also by the support of
brands, partners and networks that share a common vision of bringing Vietnamese
values to the world.
Diamond
Partner – Nguyên Xuân
Joining LA TRỊNH atelier in its presentation of “Gods Within
Her” in Milan is Vietnamese herbal haircare brand Nguyên Xuân, serving as the
project’s Diamond Partner.
The partnership between Nguyên Xuân and LA TRỊNH atelier
represents a meaningful collaboration between two Vietnamese brands committed
to preserving and promoting values rooted in Vietnamese identity within
contemporary life.
For LA TRỊNH atelier, the support of Diamond Partner Nguyên
Xuân provides valuable resources for bringing the collection to Milan, while
reflecting a shared commitment to supporting young Vietnamese creatives as they
establish their identity and presence on the international stage.
Strategic
Supporting Partner – Italian Atelier
Italian Atelier supports LA TRỊNH atelier in expanding its
network of partners, businesses and relevant resources, helping create
opportunities for collaboration and bringing the story and values of the
Vietnamese brand closer to international networks across fashion, creativity
and lifestyle.
Italian Atelier’s involvement contributes to connecting LA
TRỊNH atelier with relevant interests and potential opportunities as the young
brand continues to establish its presence in Europe.
Strategic
Communications Partner – CjC Marketing Agency
As part of this journey, CjC Marketing Agency supports LA TRỊNH
atelier through communications and information outreach, helping connect the
brand’s story with relevant media networks, communities and partners in Vietnam
and internationally.
Through its communications activities, CjC Marketing Agency
contributes to bringing the story of “Gods Within Her,” Namie Trịnh and the
journey of a young Vietnamese fashion brand in Milan closer to audiences and
the international creative community.
From
Prague to Milan: New Connections, New Possibilities
Alongside preparations for its Milan runway show, LA TRỊNH
atelier is also gradually expanding its network of collaborations across
Europe.
One notable milestone is its collaboration with Cinexia
Productions & Beauty Tech World, officially marked by a signing ceremony
held during a film premiere event in Prague, Czech Republic.
The event in Prague represents another step in LA TRỊNH
atelier’s efforts to expand its international network, creating new connections
across fashion, art, beauty, media and the wider creative industries.
For a brand founded by young Vietnamese creatives studying
and working in Milan, these cross-border connections create further
opportunities for Vietnamese creative stories to be introduced, explored and
developed within an international environment.
And “Gods Within Her” in Milan represents the next milestone
in this journey.
Supported
by a Multigenerational Vietnamese Community in Europe
LA TRỊNH atelier’s journey has also received interest and
support from the multigenerational Vietnamese community in Italy and across
Europe, including intellectuals, young entrepreneurs, international students
and second-generation Vietnamese living, studying and working throughout the
region.
This network is increasingly active in connecting Vietnamese
culture with Europe, while creating spaces for young Vietnamese talents to
introduce their creative capabilities and stories to the world.
The “Gods Within Her” event is honored to receive an
Official Letter of Introduction from the Embassy of Vietnam in Italy,
recognizing the significance of the initiative in fostering cultural
connections and presenting Vietnamese creative values in Europe.
The connection between diplomatic institutions, businesses,
strategic partners and the Vietnamese community in Europe is becoming an
important part of the journey for Vietnamese creative stories to reach
international platforms.
“Gods
Within Her” – A New Chapter for LA TRỊNH atelier in Milan
For LA TRỊNH atelier, Milan is more than the setting for a
fashion show.
It is a space where a young Vietnamese fashion brand can
explore the dialogue between heritage and contemporary creativity, between
Vietnam and the world, and between traditional craftsmanship and new approaches
to design.
Through “Gods Within Her,” LA TRỊNH atelier seeks to
continue telling stories of women, timeless beauty and cultural values that
transcend geographical boundaries.
At the same time, the collection represents the
determination of a new generation of Vietnamese creatives who are stepping onto
the international stage through their own talent, identity and stories.
EVENT
INFORMATION
Event: LA TRỊNH atelier – “Gods Within Her”
Time: 5:30 PM, September 21, 2026
Venue: Veranda Studio, Via Rutilia 10/9, Milan, Italy
Scale: 350 VIP guests, including representatives from
businesses, artists, influencers, press and media, fashion and art communities,
as well as Vietnamese associations and communities from across Europe.
MEDIA
& PRESS CONTACT
Ms. Đặng Thị Ngọc Huyền (Milan, Italy)
Email: dangngochuyen.latrinh@gmail.com
Mobile: (+39) 3520740062
WhatsApp/Zalo: (+84) 812834078
.jpg)
No comments:
Post a Comment