From Soil to Cyberspace: How Modern Farmers Harness Technology for a Bountiful Harvest and Prosperous Sales

In this digital age, the traditional image of a farmer tilling the soil is being transformed. Modern farmers, like those in Samahan ng mga Pangulo ng mga Magsasaka ng Morong, are increasingly leveraging technology to boost their harvest and sales.

The advent of the internet has opened up a world of possibilities for farmers. From diagnosing crop diseases to selling produce online, the digital revolution is reshaping the agricultural landscape.

Fidel Sta. Catalina, Vice President of Samahan ng mga Pangulo ng mga Magsasaka ng Morong, is a testament to the power of digital farming. His use of online platforms for crop care and sales exemplifies the positive impact of technology on agriculture.

FarmTech, an initiative by PLDT and Smart Communications in partnership with Department of Agriculture - Agricultural Training Institute, is a game changer. It provides farmers with digital training kits, enabling digital literacy and bridging the gap between remote areas and modern farming practices.

FarmTech's comprehensive package includes a variety of tech tools, from tablets and smartphones to portable sound systems and learning materials, providing farmers with the resources they need to thrive in the digital age.

Municipal Agriculturist Engr. Arlene T. Esmama underscores the benefits of technology, highlighting how farmers can effortlessly reach buyers through online platforms, thus, expanding their markets.

PLDT's Stephanie V. Orlino explains how FarmTech addresses connectivity challenges in remote areas, making valuable training accessible to farmers, regardless of their location.

Frianina V. Resplandor, Managing Partner of Myriad Farms, lauds the role of FarmTech in making learning opportunities accessible to farmers, thus, improving farming practices and reducing cost.

The Digital Farmers Program, a collaboration between PLDT and DA-ATI, exemplifies their commitment to making technology accessible to Filipino farmers, empowering them for better yield and increased sales.

Embracing technology in farming aligns with the United Nations Sustainable Development Goals, particularly No Poverty and Decent Work and Economic Growth. It's high time we celebrate the modern farmer - a technologically savvy agent of change, striving for sustainable and prosperous growth.