Saturday, April 6, 2024

Lynk & Co: Linking and Connecting with the Philippines and Beyond



In a pioneering move, on April 4th, Lynk & Co, a global premium brand, announced its debut in the Philippines. This exciting launch showcased Lynk & Co's impressive lineup, including the 01, 05, and 06 models, alongside the 03+, making its first appearance in the country. The launch slogan, "Linked and Connected," is a clear testament to Lynk & Co's intent to harmoniously connect with the vibrant Filipino audience and the brand itself. 


The robust automotive market in the Philippines, a key player in the Asia-Pacific region, has inspired Lynk & Co to venture into the country. Partnering with the official distributor, United Asia Automotive Group, Inc. (UAAGI), a seasoned company in the Philippine automotive industry, Lynk & Co is set to make waves in this thriving market.

Jinjun Tian, Vice President of Lynk & Co Overseas Division, delivered a speech expressing the brand's confidence to thrive in the dynamic Philippine market. Froilan Dytianquin, Managing Director of Lynk & Co Philippines, highlighted that modern Filipino drivers desire vehicles that align with their dynamic lifestyle, and this perfectly aligns with the direction Lynk & Co is taking in the Philippines.


Lynk & Co held its grand launch at the Manila International Auto Show, held at the World Trade Center in Pasay City. The brand presented the upcoming models set to be launched in the country, including Lynk & Co 01, Lynk & Co 05, and Lynk & Co 06. The brand also presented Lynk & Co 03+ for the first time in the country at the auto show.


Making an international debut is the Lynk & Co 06, a B-Segment SUV that blends aesthetics with performance. It boasts an impressive array of features that make it a standout among its peers, including comprehensive safety protection, front MacPherson strut and rear multi-link with lateral stabilizer bar suspension, and 17 intelligent assistance systems.



Lynk & Co's first showroom in the Philippines is set to open in Manila, Alabang, in mid-April. Plans are in motion to set up eight showrooms nationwide within the year, along with the establishment of a comprehensive and competitive after-sales service system, ensuring users receive holistic service support.


The Philippines launch validates Lynk & Co's brand and product market adaptability. With its unique blend of style, performance, and connectivity, Lynk & Co is poised to make a significant impact in the Philippine automotive market.



In the future, Lynk & Co plans to deepen its presence in the Southeast Asian market and gradually expand to more regions worldwide, advancing its globalization strategy with steady steps.



Launched in 2016, Lynk & Co is created for the new generation of open urbanites. Born global, open, and connected, the brand aims to build an open platform connecting people, cars, and the world.



With its entry into the Philippines, Lynk & Co is not just introducing new car models, but a new way of thinking about connectivity and mobility. As the brand continues to expand into new markets, its message of being "Linked and Connected" will undoubtedly resonate with car lovers around the world.

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