SOURCE: SM INVESTMENTS
Goldilocks Bakeshop, Inc., a prized investment of the SM Group, is preparing to rise like a well-baked loaf of bread. The company has announced plans to expand its nationwide presence with an ambitious addition of 60 new stores in 2024. This follows their 2023 expansion, where they opened 41 new locations, raising their total stores to 926 nationwide.
Their growth strategy is not simply about numbers, but about responsible and strategic expansion. Goldilocks has identified emerging centers in the region, building on the momentum from the previous year.
The SM Group has a clear strategy: developing areas outside of the NCR. With over 40% of new locations situated in Visayas and Mindanao in 2023, it's clear the regions offer strong growth potential. Many areas there are still unserved and/or underserved.
The company remains committed to customer needs and wants, planning to create more delightful celebrations with their signature cakes and food offerings, as stated by Frederic C. DyBuncio, Goldilocks Chairman and concurrently President and Chief Executive Officer of SM Investments Corporation.
Goldilocks is not just about expansion but also about innovation. In 2023, they introduced new cake flavors such as Mango Dream, Rainbow Magic, Luscious Choco, and Merry Cherry Choco. These new flavors were designed to cater to various occasions, from Mother’s Day to Christmas celebrations.
The success of these new flavors attests to Goldilocks’ commitment to creating delightful experiences for its customers.
The company has grown its footprint through a strong network of over 76 multi-unit franchisees nationwide. These franchisees, mostly customers who turned business owners and partners, have been instrumental in helping Goldilocks reach more customers.
Beyond site assessment, Goldilocks also provides financial and entrepreneurial support, and employee training to its franchisees. Goldilocks President Richard L. Yee emphasized the importance of setting franchisees up for success.
Goldilocks has also enhanced the customer experience through collaborations with notable brands, like Mobile Legends. They created a custom-themed cake to celebrate the game's 7th anniversary, making celebrations truly overpowered.
In terms of customer accessibility, Goldilocks successfully relaunched its website for deliveries, allowing a seamless transaction across its physical stores to the digital space. This move accounted for a considerable number of sales in delivery services.
Goldilocks takes great pleasure in being a trusted brand of Filipino families for their milestone celebrations. In the coming year, the company will stay true to the brand’s core values of thoughtfulness, care, and love for family.
As the company prepares for its ambitious expansion, it promises to remain true to its core values. This implies a commitment not just to growth, but to ensuring delightful experiences for customers.
As Goldilocks gears up for its golden expansion, the company looks forward to baking more memories with Filipino families, one celebration at a time. This commitment to customer delight is what sets Goldilocks apart and promises a bright future ahead.
Uncover the ambitious 2024 expansion plan of SM's Goldilocks, as it prepares to rise like a well-baked loaf with 60 new stores. Learn about their strategic growth, flavorful innovations, strong partnerships, and commitment to customer delight.
No comments:
Post a Comment