When it comes to snacking and sipping, Filipinos know what's up. Universal Robina Corp. (URC) has been a staple in many homes across the Philippines, and for good reason. According to the latest Brand Footprint report by Kantar Group, six of URC's brands are among the top choices for millions of Filipino households. Let's dive into the juicy details and discover why these brands are winning hearts and taste buds.
First off, let's talk about the heavyweights in the snack arena. Piattos and Nissin have been making waves in the Filipino snack scene, with their irresistible flavors and convenience. Piattos, with its unique chip design and mouthwatering flavors, remains a crowd favorite, holding its seventh-place ranking in the food sector. Meanwhile, Nissin instant noodles have climbed to the 16th spot. It's perfect for those quick, satisfying meals that don't skimp on taste.
But wait, there's more! Payless, another instant noodle brand from URC, has entered the Top 20 in the food sector, marking its territory at the 19th position. This is thanks to its Xtra Big variant that's been a hit among noodle lovers. The newly launched Payless Sakto is also gaining momentum, proving that URC knows how to play the noodle game right.
Moving over to beverages, URC's C2 and Great Taste coffee are making significant strides. C2, the ready-to-drink tea brand, saw a whopping 25% increase in consumer reach points (CRP), making it the 14th most chosen brand in the beverage sector. This surge is attributed to its expanded availability in groceries, sari-sari stores, and market stalls. It's refreshing, it's tasty, and it's easy to grab on the go.
Then there's Great Taste coffee, a brand that needs no introduction. With 440 million CRP, it's the eighth most favored brand in the FMCG category and ranks fourth among beverages. Filipinos love their coffee, and Great Taste delivers with its rich, aromatic brews that rival even the fanciest cafes. It’s a coffee experience that’s both accessible and delightful.
Don’t forget the sweet and creamy side of URC’s offerings. Cream All, URC's dairy delight, has also climbed the ranks, now sitting pretty at 19th place in the dairy category. With its creamy texture and versatile uses, it’s no wonder this brand is finding its way into more Filipino kitchens. Whether it’s for a baking session or a simple snack, Cream All adds that touch of indulgence everyone craves.
And let's not overlook the sweet success of URC's other offerings. From biscuits to candies, each product is crafted with quality and taste in mind, ensuring that every bite is satisfying. The variety and innovation in these products keep consumers coming back for more, solidifying URC's place in the hearts of snack lovers.
So, what does Kantar’s Brand Footprint study say about URC? It’s all about those consumer reach points (CRP), which measure a brand's strength based on how many shoppers are buying it and how often. Essentially, it's a snapshot of who’s winning at the point of purchase.
URC's success in this report highlights the brand's commitment to offering superior quality and value. As Mian David, URC’s chief marketing officer, puts it, these results inspire the company to continue providing delightful food choices for Filipinos. It's not just about snacks and drinks; it's about creating experiences that resonate with consumers across generations.
In conclusion, URC's brands are more than just popular; they’re beloved. From the crunch of Piattos to the warmth of Great Taste coffee, these products offer comfort and joy, proving that when it comes to food and beverage, URC knows how to hit the sweet spot. As the market evolves, we can only expect more exciting innovations from this Filipino favorite, ready to delight even more households both locally and internationally.
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